In the face of heightened competitive pressure, companies are on the lookout for ways to tap their vast reservoirs of data to enable better business decisions. Whether in sales & marketing, supply chain, HR, or Finance – data driven decision-making has become an integral business function.
In this course, students learn how to interpret big data and improve business performance through fact-based decision-making. Students explore the use of data intensive tools and techniques across a variety of industries and functions.
Tapan has over 22 years of experience in Technology and Analytics. He was part of the leadership team for many top notch Analytics and IT organizations such as Mu-Sigma, Global-Logic and Infosys. Tapan is holding an MBA from IIM Calcutta.
Ariful Mondal, has over 11 years of experience in Predictive Analytics & Research across domains.
He was leading the Big Data Analytics Practice of TCS North America. He was also part of HSBC Leadership team to set up multiple Analytics units in Kolkata. Ariful is holding MS in Applied Statistics and Informatics from IIT Bombay and PGPM from Sunstone Business School.
I learned how to use data and justify my decisions
We all know the importance of data but data becomes valuable only when we are able to take decision from the data. I learned in DDDM how to use data and justify my decisions. Businesses are currently using data-driven decisions to gain a competitive advantage over their competitors. A recent study says that DDDM organizations experienced 6% higher profits and 4% higher productivity rates. I think now you can imagine the scope and importance in your career.