5 months

Online live hours : 45 | Project work hours : 170

Next Batch: 3 September, 2016

Rs.39,000 Enroll Now

About Course


Digital Marketing is one of the fastest growing industry across the world. The course provides students a thorough understanding of digital marketing concepts with the help of live projects, case studies and world class training methods.

The course is designed and delivered by top industry leaders. This ensures you are receiving the most up-to-date information available during the course of your studies.

Curriculum Download Brochure


    • Module 1 : Digital Marketing

      At the end of this course, you will be able to understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

      •  Learn the value of Digital Marketing and why it is a vital component of your overall marketing strategy.
      •  Design, build and effectively manage Search, Social Media, Mobile and Email Marketing campaigns.
      •  Learn to Integrate your Digital Marketing plans into your overall marketing strategy.
      •  Drive new visitor traffic to your website while improving online conversion rates.
      •  Understand how Digital Marketing can help you grow your business, domestically and internationally.
      •  Identify various online applications and resources that can help build effective and profitable websites.
      •  Measure and analyze the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.

      Topics covered are:

      • Search Engine Marketing (SEM): Using paid search engine marketing (Google Adwords, Campaign RoI, Keyword planning, Keyword optimizations, Google Remarketing, display network) for your business objectives including lead generation, sales, brand awareness.
      • Search Engine Optimization (SEO): Organically increase your reach for relevant audience on different devices. Website optimization techniques.
      • Social Media Marketing: Building campaigns on different social media channels (e.g., Facebook, LinkedIn). Includes segmentation and targeting.
      • Content Marketing: Building content and distributing it through different channels including affiliates, E-mails and other databases.
      • Funnel Management: Optimizing conversion metrics and solve for Acquisition cost and life time value (CAC, CLTV). CPM, CPC based pricing models. Allocating online media budgets for business objectives.
      • Mobile Marketing: Mobile app metrics and optimizing paid as well as unpaid channels.

    • Module 2 : Business Foundation courses

      Topics covered are:

      CAREER COACHING

      MBA students often find themselves searching for clarity on career goals. But even those who feel more certain often wind up making a lot of directional shifts along the way. This module gets students started:
      • Appreciating their unique professional strengths & weaknesses from the perspective of the employer
      • Exploring the universe of career options available in the marketplace
      • It also covers a variety of networking essentials:
      • The value of networking
      • Adding value to your network
      • Getting started building your network
      • Activating dead networks
      Students assess how and where they best “fit in” to the corporate world, and step outside their comfort zone to begin the journey.  

      FINANCIAL STATEMENT ANALYSIS

      Financial numbers are the “language of business,” the primary means of communicating progress and performance. Just as any writer must be familiar with the basics of vocabulary and grammar, any aspiring business person must gain basic proficiency in the elements, principles and assumptions of modern accounting. This course familiarizes students with the purpose and use of financial statements. Students take their first step towards appreciating and working with business numbers as they apply to everyday situations. This course helps create and interpret financial statements including:
      • Balance Sheet
      • Income Statement
      • Statement of Cash Flows
      By creating and analysing these financial statements across various companies, we aim to generate insights into business and help become better decision makers.  

      PREPARING PRESENTATIONS

      As you grow in an organization, presentations become increasingly important for differentiating yourself and building a personal brand. Good presentations make a great first impression, position you as an expert problem solver. The more visibility you create for yourself the sooner you will be viewed as a high potential leader. And a dull presentation can embarrass you in front of clients and set back your career in more ways than one. This course reveals the secrets of how to create blockbuster presentations, including
      • Analyzing your audience to predict their probable reaction and prepare for it.
      • Sequencing your communication in the right order for an audience to understand it.
      • Using powerful headlines to convey meaning rather than just describe slide contents.
      • Using design elements like fonts, color and icons to spice up your presentations.
      Students learn how to transform a dreary presentation to make it magic.  

      MARKETING

      Customers form the core asset of any company. But gone are the days when buyers appear out of thin air… today’s marketers find it increasingly difficult to attract new customers. Also, the competition may offer such attractive alternatives that retaining the existing customers becomes a separate problem of it’s own. In this module, students learn the importance of wise marketing investments, including:
      • Appreciating the lifetime value of a new customer and the cost of losing an existing customer.
      • Calculating the ROI of marketing campaigns based on customer acquisition cost.
      • Familiarity with the basic tools and techniques of the marketing professional including 4Ps, SAVE model and segmentation /targeting /positioning.
      • Understanding the challenges and risks inherent in the sales function.
      Students learn to weigh benefits vs. costs to make informed marketing and customer service related decisions.  

      ECONOMICS SIMULATION

      Economics has at it's heart the concepts of costs and benefits. Intelligent economic decision making can be achieved by progressing in the direction where benefits exceed costs. In other words, an entity should keep producing until the marginal benefit (or incremental benefit) of producing the next unit is higher than the marginal cost (or incremental cost) of producing the next unit. In this course, we will emphasize this insight and apply it to a simulation where production, pricing and resource allocation decisions are made. Over the course of 5 years of the progression of a company in a competitive market, you will make decisions on the following parameters:
      • What should be price of your product?
      • How many units should you produce?
      • What should be the capacity of a plant (factory)?
      • How much should you spend on advertising?
      • How much should you spend on R&D?
      • How much should you spend on developing alternate channels?
      • How much should you spend on training?
      • How much should you spend on maintenance?
      The end result of these decisions will be a progression of net profit which as a business manager you should aim to maximize.

FAQ


    • 1. Is this program for me?

      This program is for anyone who falls in below category

      •  Undergraduate
      •  Individuals / beginners seeking career opportunities in the digital marketing
      •  Fresh College graduates
      •  Professionals who want to shift to digital marketing
      •  Marketing professionals
      •  Entrepreneurs
      •  Web marketers who want to enhance their professional skills in the marketing domain
      •  Affiliate marketers who want to use digital media to improve their business performance
      •  Media Professionals
      •  Professionals in Marketing/Publishing/Advertising etc
      •  Ecommerce professionals
      •  Business Development Professionals
      •  Sales professionals
      •  E-Business/Advertising
      •  Professionals who seek to improve the performance of their digital marketing campaigns
      •  Real Estate professionals who want to attract online customers
    • 2. What are the different digital marketing roles in the industry?

      There are hundreds of different types of roles exist for digital marketing professionals

      •  Digital Marketing Analyst
      •  Digital Marketing Executive
      •  Digital Marketing Manager
      •  Online Manager
      •  SEO executive
      •  Social Media Manager
      •  Social Media Analyst
      •  Marketing Analytics Manager
      •  Website Analyst
      •  Marketing Manager
    • 3. What kind of jobs am I likely to get after this training?

      Almost all the big corporations need Digital Marketing professionals. You can be hired in your own industry at entry/mid/senior level depending upon your experience and the training you have had. IT companies and Digital Marketing Agencies hire people to work on client projects which cut across functional and vertical domains. If you have no prior work experience, you best option is to join one of these.
    • 4. Can senior experienced professionals switch to Digital Marketing?

      Digital Marketing is one of the fastest growing industry across the world. As mentioned earlier it needs lot of Digital Marketing trained professionals at every level. This is one of those fields that people are switching to even very late in their careers because it is exciting and extremely well-paid with exceptionally bright growth prospects!

    • 5. I have no IT experience. Is this program for me?

      IT experience is not necessary for this program. If you love social media, this program is for you :)

    • 6. What is the Eligibility criteria?

      •  For Indian Participants - Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government)
      •  For International Participants - Graduation or equivalent degree from any recognized University or Institution
      •  Corporate Nominated (Educational qualification criteria may be considered for exemption in cases where participants have some prior experience)
    • 7. What is the Course Pedagogy?

      • LIVE instructor led classes from US and India by experienced and eminent Industry Leaders
      •  Guest lectures by experienced professionals from e-Commerce Industry such as OLX, Flipkart, Snapdeal etc
      •  Access to Sunstone Cloud Campus through which students can access learning aids reference materials and assessments, case studies, projects and assignments
      •  Doubt clarification, assistance, opportunities in ecommerce industry