Topics covered are:
MBA students often find themselves searching for clarity on career goals. But even those who feel more certain often wind up making a lot of directional shifts along the way.
This module gets students started:
- Appreciating their unique professional strengths & weaknesses from the perspective of the employer
- Exploring the universe of career options available in the marketplace
- It also covers a variety of networking essentials:
- The value of networking
- Adding value to your network
- Getting started building your network
- Activating dead networks
Students assess how and where they best “fit in” to the corporate world, and step outside their comfort zone to begin the journey.
FINANCIAL STATEMENT ANALYSIS
Financial numbers are the “language of business,” the primary means of communicating progress and performance. Just as any writer must be familiar with the basics of vocabulary and grammar, any aspiring business person must gain basic proficiency in the elements, principles and assumptions of modern accounting. This course familiarizes students with the purpose and use of financial statements. Students take their first step towards appreciating and working with business numbers as they apply to everyday situations.
This course helps create and interpret financial statements including:
- Balance Sheet
- Income Statement
- Statement of Cash Flows
By creating and analysing these financial statements across various companies, we aim to generate insights into business and help become better decision makers.
As you grow in an organization, presentations become increasingly important for differentiating yourself and building a personal brand. Good presentations make a great first impression, position you as an expert problem solver. The more visibility you create for yourself the sooner you will be viewed as a high potential leader. And a dull presentation can embarrass you in front of clients and set back your career in more ways than one.
This course reveals the secrets of how to create blockbuster presentations, including
- Analyzing your audience to predict their probable reaction and prepare for it.
- Sequencing your communication in the right order for an audience to understand it.
- Using powerful headlines to convey meaning rather than just describe slide contents.
- Using design elements like fonts, color and icons to spice up your presentations.
Students learn how to transform a dreary presentation to make it magic.
Customers form the core asset of any company. But gone are the days when buyers appear out of thin air… today’s marketers find it increasingly difficult to attract new customers. Also, the competition may offer such attractive alternatives that retaining the existing customers becomes a separate problem of it’s own.
In this module, students learn the importance of wise marketing investments, including:
- Appreciating the lifetime value of a new customer and the cost of losing an existing customer.
- Calculating the ROI of marketing campaigns based on customer acquisition cost.
- Familiarity with the basic tools and techniques of the marketing professional including 4Ps, SAVE model and segmentation /targeting /positioning.
- Understanding the challenges and risks inherent in the sales function.
Students learn to weigh benefits vs. costs to make informed marketing and customer service related decisions.
Economics has at it's heart the concepts of costs and benefits. Intelligent economic decision making can be achieved by progressing in the direction where benefits exceed costs. In other words, an entity should keep producing until the marginal benefit (or incremental benefit) of producing the next unit is higher than the marginal cost (or incremental cost) of producing the next unit.
In this course, we will emphasize this insight and apply it to a simulation where production, pricing and resource allocation decisions are made. Over the course of 5 years of the progression of a company in a competitive market, you will make decisions on the following parameters:
- What should be price of your product?
- How many units should you produce?
- What should be the capacity of a plant (factory)?
- How much should you spend on advertising?
- How much should you spend on R&D?
- How much should you spend on developing alternate channels?
- How much should you spend on training?
- How much should you spend on maintenance?
The end result of these decisions will be a progression of net profit which as a business manager you should aim to maximize.