BBA in Marketing with Course and Admission Process

  • By Christy J. Varghese
  • 22 December 2022
BBA in Marketing

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If you fancy taking on new challenges and have a strong passion for business, BBA in Marketing is likely your preferred career choice. The bachelor of business administration (BBA) in marketing programme prepares students for a rewarding career in an ever-changing industry and today's competitive marketplace.

Graduates of the BBA in marketing management have developed analytical and creative skills — highly valued in today's changing macroeconomic environment. A team of diverse and experienced faculty members teach BBA marketing students about market research, product development, brand building, management, strategy, and other marketing aspects. 

Overview of BBA in Marketing 

Marketing studies in the BBA degree program can assist students in becoming industry professionals by teaching them how to help businesses successfully promote and sell products through marketing strategies, trend analysis, research, and pricing.


Course Details

Level of Program



Three years

Course Evaluation

Annual or Semester-based Assessment

Admission Process

Entrance Examination or Merit-Based

Student Eligibility

10+2 in any stream from a recognised board 

Total Tuition Fee

₹50,000 to ₹7,70,000

Average Salary

₹7.4 lakhs per annum

Top Domains for Job Opportunities

  • Social Media Marketing
  • Digital Marketing
  • International Marketing
  • Public Relations
  • E-commerce Marketing

Top Recruiters

Tata Consultancy Services, Wipro, Amazon
Nestle, Flipkart, Infosys, Dentsu International, Goldman Sachs, Apple, Microsoft, etc. 

Top Job Roles

  • Account Manager
  • Account Executive
  • Marketing Manager
  • Business Development Manager
  • Content Writer
  • Research Analyst
  • Copywriter
  • Sales and Marketing Manager

BBA in Marketing Subjects

The BBA specialisation in marketing prepares one for a career in marketing through theoretical and practical knowledge of the most recent marketing principles and practices. A student who chooses marketing as their specialisation learns about several subjects listed as follows: 

  • Principles of Management
  • Advertising & Branding 
  • Principles of Micro and Macro Economics
  • Basic Accounts 
  • Business Communication
  • Organisational Behaviour
  • Management Information System
  • International Business
  • Human Resource Management
  • Cost and Management Accounting
  • Conflict Management
  • Entrepreneurship Development
  • Leader Skills and Managerial Effectiveness

Apart from the above list, other subjects consisting of Project Management, Negotiation Skills, Consumer Behavior, Retail Management, International Marketing and Marketing Management in the BBA course curriculum are available depending on the university. 

BBA Marketing Colleges in India

Choosing a college or university requires careful consideration, especially as prospective students prepare to embark on a new career prospect. When searching for the right university or programme, students must consider the admissions requirements to check their eligibility status. Here is a list of the top BBA Marketing colleges in India. 

  • Indian Institute of Management (IIM), Rohtak
  • Symbiosis Institute of Business Management, Pune
  • Jamia Millia Islamia University, Delhi
  • Amity University Noida
  • LIBA (Loyola Institute of Business Administration), Chennai
  • NMIMS Anil Surendra Modi School of Commerce, Mumbai
  • Ajeenkya DY Patil University, Pune
  • Chandigarh University
  • University of Petroleum and Energy Studies, Patna
  • MIT University, Shillong
  • Jain Deemed-to-be University, Bangalore
  • Madras Christian College (MCC), Chennai

Scope After BBA in Marketing

As per Birla Global university, every business firm in the world will have a presence on the Internet by 2025, opening up numerous career opportunities. With the rapid advancement of technology, the need for individuals to constantly improve their digital marketing skills will rise. 

The general trend in the Indian digital marketing market appears to be consistent growth at a high rate. This growth owes to the rising population, the increasing use of technology, and the popularisation of on-demand media channels. Moreover, the experts predict the demand for digital marketing professionals to skyrocket in the coming year.

Career After BBA in Marketing 

Choosing the best courses after BBA allows you to fine-tune your knowledge and tailor your skills to specific business professions. Almost all BBA courses at top universities in India include a work placement in the busy marketing field for students to gain experience. 

Depending on your BBA programme, your university may also offer marketing internships where you will gain hands-on experience working in the industry. Here is a list of professions that you may enter after graduation. 

  • Marketing Manager
  • Account Executive
  • Content Writer
  • Marketing Coordinator
  • Market Research Analyst
  • Marketing Strategist 
  • Copywriter
  • Communications Coordinator
  • Social Media Manager

BBA in Marketing Salary in India 

The average BBA Marketing salary of graduates is around ₹7.4 lakhs per annum as per the Payscale data. Here is the breakdown of average salaries according to the job roles in the marketing industry. 

Job Title

Average Salary

Account Manager

₹4,37,848 lakhs per annum

Marketing Manager

₹5,59,262 lakhs per annum

Senior Accountant

₹2,72,006 lakhs per annum

Business Development Manager

₹3,94,761 lakhs per annum

Research Analyst

₹4,61,513 lakhs per annum

Sales and Marketing Manager

₹4,14,805 lakhs per annum


While searching for the top colleges, keep an eye on some factors— ranging from academics and finances to student life and career opportunities. These are aspects of an institute that marketers can use to differentiate themselves in a crowded market. So, it will be a clever decision to enrol in a BBA degree at one of the 50+ institutes in India, offering the benefits of Sunstone. 

Sunstone’s benefits include industry-aligned learning modules, 100+ hours of job-focused boot camps and the availability of in-demand advanced certifications. We also provide comprehensive assistance from admission to placement. 

Come visit the official website of Sunstone and sign up now! 

FAQ - BBA in marketing

What is a BBA in marketing?

Bachelor of Business Marketing (BBA) in Marketing is a three-year-long undergraduate business admission degree offering a specialisation subject in marketing. 

Is BBA good for marketing?

Yes, the Bachelor of Business Administration or BBA program is ideal for those students who wish to specialise in marketing. Students learn intensively about existing marketing strategies, communication skills, business operations, and much more.

What are the subjects in BBA in marketing?

Individuals who apply for BBA in marketing learn about several subjects such as Marketing Management, Advertising & Branding, Retail Management, Organisational Behaviour, International Business, etc. The course subjects in the BBA syllabus may vary from university to university.  

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