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Candidates who want to work in advertising, branding, media management, public relations, market research, and associated industries hold a high regard for MICAT. The objective of this competitive exam, which assesses both analytical and creative skills, is to identify people with potential for careers in communications management. If you desire to pursue a PGDM program in Communications, then this is the exam that you would need to crack. If you are not aware then the full form of PGDM is Post Graduation Diploma in Management.
What is MICAT Exam?
The Mudra Institute of Communications Admission Test is known as MICAT. The Mudra Institute of Communications, Ahmedabad (MICA) in India administers the entrance exam. A prestigious university, MICA offers postgraduate courses in communications management.
The Post Graduate Diploma in Management - Communications (PGDM-C), the flagship programme of MICA, is only open to students who have completed MICAT. The goal of this program is to develop professionals in the media, communications, marketing, and advertising fields. The MICAT tests a candidate's aptitude in a variety of areas, including divergent thinking, verbal and written communication skills, verbal and analytical ability, and general awareness.
MICAT Exam Pattern
The MICAT exam is structured in a way that evaluates a candidate's ability and knowledge in several areas of communications management. A general description of the MICAT exam format is provided below:
- Exam Mode: The MICAT is an online computer-based test (CBT).
- Exam Length: The average exam lasts two hours and forty-five minutes.
- The exam has six components, each of which evaluates a different set of skills and abilities.
- Breakdown by Section:
- Section 1: Descriptive Writing - Candidates must produce essays or creative/argumentative pieces for this portion depending on the questions provided. This section's word count restriction may change.
- Section 2: Psychometric Test - This portion assesses the personality traits and features of the candidate.
- Section 3: Verbal Ability Test - A candidate's command of the English language, including grammar, vocabulary, and reading comprehension, is evaluated by a verbal ability test.
- Section 4: Quantitative Ability - This portion assesses the candidate's aptitude for mathematics and numerical reasoning.
- Section 5: General Awareness - The candidate's understanding of current events, business, and industry-related issues is assessed.
- Section 6: Divergent-Convergent Reasoning - It tests a candidate's capacity for original thought and problem-solving.
- Section 7: Selection - Candidates are free to undertake the portions in whichever sequence they like.
- Negative Marking: Certain parts are eligible for negative marking, usually for incorrect responses in parts 3, 4, 5, and 6.
- Group Exercise (GE) and Personal Interview (PI) are the next steps in the selection process once the MICAT scores have been normalised.
A candidate is recommended to consult the official MICA website or the exam notice for the most recent information regarding the exam structure and pattern as the MICAT exam pattern may be subject to changes.
MICAT Exam Eligibility
Candidates must meet specific requirements established by the Mudra Institute of Communications, Ahmedabad (MICA) to be qualified to take the MICAT test. The following criteria must be met to take the MICAT:
- Qualification: Candidates must possess a bachelor's degree (in any discipline) from an accredited university or other educational institution.
- Candidates who will be in their last year of study: Candidates who will be in their final year of study for a bachelor's degree are also welcome to apply. If chosen, they must, however, present evidence of degree completion before the start of the PGDM-C programme.
- Age Restrictions: There is no mention of an age restriction for the MICAT.
It is significant to remember that to take the MICAT exam, you must first complete the qualifying requirements. To be admitted to the PGDM-C programme, you must also meet the qualifying standards, which alone does not ensure admission. Additionally, candidates must pass the MICAT exam and move on to the MICA's Group Exercise (GE) and Personal Interview (PI) rounds.
Candidates are urged to consult the official MICA website or the relevant MICAT exam notification for the most up-to-date and comprehensive eligibility requirements, since they may change annually.
MICAT Exam Syllabus
To evaluate a candidate's aptitude and skills in the domain of communications management, the MICAT exam syllabus covers a variety of topics. Here is a rough outline of the subjects covered in MICAT, while the precise curriculum may change from year to year:
- Verbal Ability: This portion assesses a candidate's command of the English language. It might cover things like verbal reasoning, grammar, vocabulary, sentence correction, and reading comprehension.
- Quantitative Ability: This portion evaluates the candidate's aptitude for mathematics and numbers. Math, algebra, geometry, data interpretation, and quantitative reasoning are some examples of the subjects it might cover.
- General Awareness: This section assesses the candidate's general awareness of current events, business, and industry-related themes. It might ask about local, state, and federal politics, sports, the economy, and social issues.
- Divergent-Convergent Reasoning: This component looks at a candidate's problem-solving and creative thinking skills. It might ask you questions about data sufficiency, logical reasoning, analytical reasoning, and visual reasoning.
- Descriptive Writing: Candidates must create essays or creative/argumentative works based on the following prompts for descriptive writing. This part evaluates their literary prowess, originality, and capacity for clear thought.
- Psychometric Test: Examining a candidate's personality traits and attributes is the psychometric test section. It might ask about preferences, personality traits, and situational judgement.
It is vital to keep in mind that the offered curriculum is just meant to serve as a general outline and that specific topics and section weights may change between MICAT tests. For the most up-to-date and comprehensive information on the syllabus, candidates are advised to consult the official MICA website or the relevant MICAT exam notification.
Candidates should also practise previous years' question papers and sample papers to become comfortable with the exam format and syllabus.
MICAT Exam Date
Application Process Begins
23rd November 2023
Registration Closing Date
16th January 2024
25th January 2024
MICA Exam Date 2024
29th January 2024
18th February 2024
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FAQs - MICAT Entrance Exam
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The full form of PGDM is the Post Graduate Diploma in Management which is a two-year program that involves a deeper level of study for managerial roles. It teaches the hard skills and the soft skills required according to industry standards.
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