PG in Digital Marketing: Admission, Colleges, Jobs and Salary

  • By Christy J. Varghese
  • 30 January 2023
PG in Digital Marketing

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PGD Digital Marketing: Admission, Colleges, Jobs and Salary

Across all nations in the contemporary digital era, digital marketing is viral among companies looking to succeed online in a competitive market. Digital marketing is a growing field in today's competitive world, and a PGDM degree in digital marketing provides you with professional opportunities.

There is immense scope for digital marketing in India. As mobile devices and apps are becoming more and more popular for accessing information, as well as social media, the potential for digital marketing is increasing. For this reason, students choose the PGDM course in digital marketing.

Keep reading to learn more about the post-graduate program in digital marketing, and build a career in digital marketing. This blog discusses its eligibility, top colleges, jobs, scope, salary and much more.

What is PGDM in Digital Marketing?

  • PG in Digital Marketing is a one-year postgraduate course that provides students with a versatile knowledge of content strategy, search engine marketing, search engine optimisation and email marketing.
  • It is a requirement that students seeking admission must have Bachelor's Degree in any discipline from a recognised university or college.
  • A combination of merit and entrance tests is used to select students for this course.
  • Some institutions, however, might require an interview before admitting students.

Why Study PGDM in Digital Marketing?

Today, digital marketing plays a growing role in business, breaking away from traditional forms of offline marketing. Many reasons make digital marketing an excellent career choice:

A Variety of Job Opportunities

The digital marketing profession offers lucrative high-salary packages for

  • Digital Marketing Executives,
  • Social Media Managers, and
  • Content Marketing Managers.

The scope of digital marketing in India is high, and you can earn ₹6 lakhs to ₹18 lakhs per annum and even more with experience.

Ever-evolving industry

  • Thanks to social media and the further development of content and marketing technologies, digital marketing is constantly growing and evolving with new domains to discover.
  • If you gain enough experience in SEO and content marketing, you can move into social media marketing, brand marketing, etc.

Vast Learning scope

You can learn and master its key aspects such as SEO, Social Media Marketing, Copywriting, Content Marketing, eCommerce Marketing and others, as it is an ever-growing specialisation.

Start Your Agency

A career in Digital Marketing also provides you with many freelancing opportunities, allowing you to work at your schedule. Following your mastery of the different aspects of Digital Marketing, you can start your digital marketing agency with little investment.

PGDM in Digital Marketing Course: Eligibility and Admission

  • Candidates must have graduated with 60% from a UGC-recognized university or college in a relevant discipline.
  • Applicants should have at least 55% marks in their 10+2 level aggregate from a recognised school.

The admission process for a PG in Digital Marketing varies from college to college. Several colleges accept national-level entrance exams or conduct entrance tests to select students based on their scores. Some colleges also offer admission based on merit and personal interview.

Post-graduate Program in Digital Marketing Syllabus

Listed below is the semester-wise syllabus of digital marketing PG courses.

Semester I:

  • Introduction to Digital Marketing
  • Search Engine Optimisation
  • Website Planning & Creation
  • Search Engine Marketing
  • Social Media Marketing
  • Content Strategy
  • Web Analytics

Semester II:

  • Digital Media Planning and Buying
  • Email Marketing
  • Web Remarketing
  • E-Commerce Management
  • Design Essential
  • Art of Pitching
  • Adsense, Blogging

PGDM in Digital Marketing Colleges

The following are the colleges offering PGDM in a digital marketing course.

Name of the college

Average total fees



International Management Institute, Delhi

₹2.28 Lakhs

Graduation: 50%


Average Salary: 15.28 LPA

Universal Business School, Mumbai


Graduation: 65%


Average Salary: 10.8 LPA

N.L. Dalmia Institute of Management Studies and Research, Mumbai

₹13.2 Lakhs

Graduation: 55%


Average Salary: 8.51 LPA

Birla Institute of Management Technology, Greater Noida

₹11 to 13 Lakhs

Graduation: 50%


Average Salary: 9.38 LPA

Aditya Institute of Management Studies and Research, Pune

₹7.8 Lakhs

Graduation: 50%


Average Salary: 4.78 LPA

Several top institutes offer Digital marketing PG courses through online and offline modes. Some of them are

  • NMIMS, Mumbai
  • Indira Institute of Management, Pune
  • IIM, Indore
  • Institute of Management Technology
  • Indian Business School, Hyderabad
  • Jagran Lakecity University, Bhopal
  • IIT, Delhi etc.

PGDM in Digital Marketing – Career Options

From creative to technical, Digital Marketing is one of the most popular specialisations in the digital age. The following are the top career opportunities in Digital Marketing:

  • Digital Marketing Manager
  • Social Media Manager
  • Brand Manager
  • Online Content Developer
  • Search Engine Optimisation Specialist
  • Business Analytics Specialist
  • Web Designer
  • Mobile Marketing Specialist
  • Professional Blogger
  • Search Expert
  • Email Marketer

PG in Digital Marketing - Salary

Several high-salary jobs and careers are available in Digital Marketing. The following are the top salaries for careers in digital marketing:

Job Role

Average annual salary

Content Writer

₹2.5 – 5 Lakhs

Pay Per Click or SEM Analyst

₹2.5 – 6 Lakhs

Content Marketing Specialist

₹2 – 4 Lakhs

Social Media Manager

₹3 – 4 Lakhs

SEO Specialist

₹2 – 4 Lakhs

Digital Marketing Manager

₹4 – 18 Lakhs

According to Payscale, here is what a Digital Marketing Manager at the entry-level, intermediate-level, and experienced level earns:


Average annual salary


₹3 Lakhs

Early Career

₹4.5 Lakhs

Mid Career

₹7 Lakhs


₹11 Lakhs


Join a PGDM course in digital marketing at any of the above-mentioned top colleges. However, to make sure you get a good placement opportunity, register with Sunstone — a leading education service provider. Once you complete your course, Sunstone makes sure you get guaranteed interviews with recruiters. 

FAQ - PGD Digital Marketing

Can I apply for a PG Diploma in Digital Marketing without an entrance exam?

Yes, you can apply. Admission to a PG diploma in digital marketing courses does not require a separate entrance exam.

Can I apply for a PG Diploma in Digital Marketing after my B.Sc?

Students from all backgrounds are welcome to enrol in this course. Digital Marketing PG courses are open to graduates with 10+2+3 in any discipline or equivalent degrees from recognised universities.

Is a diploma in digital marketing worth It?

A diploma in digital marketing course is worth it. Digital marketers have a high earning potential. Among the top ten earning jobs without a degree, it is among the highest paying jobs.

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