All you need to know about a career in Digital Marketing

  • By Aashruti Bhadoria
  • 26 February 2021

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Have you ever got exhilarated by digital marketing gurus like Neil Patel and Garry Vee? Have you ever thought of pursuing a career in digital marketing? This highlights the importance of digital marketing as a career option and the incredible penchant for digital marketing in today's time. With an always expanding number of associations placing resources into digital marketing, reliably look for proficient digital marketers to journey the boat. On such premises, various institutes have started bestowing digital marketing education to their students.

Scope and Need of Digital Marketing 

Digital marketing alludes to the use of digital methodology to promote products/services and maintain brand vitality. The scope and need for digital marketing have grown exponentially in recent years. As technology continues to advance, businesses must adapt and leverage digital marketing strategies to remain competitive, connect with their target audiences, and drive success in the digital age. From startups to multinational corporations, embracing digital marketing has become a necessity for businesses seeking to thrive in the modern marketplace. Hence, it reflects the broad scope of digital marketing in the future.

Digital marketing has proved to be one of the most effective ways to conduct marketing campaigns throughout the world.

In fact, digital marketing has become a need for every business. Having an online presence and serving consumers is now vital to surviving.

With the increasing time people spend on the Internet, companies have naturally had to shift their focus.

Thus, the scope of digital marketing is increasing day by day.

Is Digital Marketing growing in demand?

Is a career in digital marketing rewarding? Yes, in recent times, digital marketing is considered one of the most lucrative career options for students with a plethora of employment opportunities with the required skillset in digital marketing. However, 91% of top Digital Marketing placement companies prefer candidates with an MBA degree in digital marketing as a cardinal hiring touchstone and are willing to offer higher salaries to digital marketing-certified applicants.

Here is the rundown of the importance of digital marketing as a career option- 

  • Infinite job opportunities-  The demand for digital marketing professionals is not limited to one segment but necessitates worldwide. From top MNCs like Facebook, to new business startups, every organisation needs digital marketing to build their brand reputation and goodwill in the market. 
  • Highly-paid profession- Digital marketing is the most sought-after and evolving career path with a high salary. Due to the scarcity of digital marketing talent, many companies proffer significantly high compensation to worthy candidates. Professionals with digital marketing certification can better negotiate and enjoy a high salary, even as a beginner. 
  • Flexibility- Digital marketing never looks like a nine-to-five monotonous job as it ensures greater flexibility. Since it revolves around the internet, a physical location rarely comes into play. You can perform your duties anytime and anywhere. 
  • Creativity- Digital marketing is one of the most prominent fields in India. It imbibes a wide array of responsibilities like curating high-quality content, lead generation, PPC management, and email marketing that fabricate a creative thinker. A digital marketing job is never tedious but always intriguing and artistic. 

Average Salary Offered to a digital marketing fresher

Enrolling in a digital marketing course helps to develop advanced skills and opens doors to better opportunities. Check out the list of some top job opportunities after the digital marketing course along with salary as per industrial standards - 


Job Description 

Average Salary

Digital Marketing Strategist

You will be responsible for developing, implementing, and overseeing comprehensive digital marketing strategies to achieve specific business objectives. 

₹7.5 LPA

Digital Marketing Manager

You will be responsible for overseeing and executing all aspects of a company's digital marketing efforts.

₹6.5 LPA

Web Content Manager

You will be responsible for creating, organising, and managing the content published on a website.

₹9.8 LPA

SEO Analyst

You will be responsible for improving the visibility and search engine rankings of a website in organic search results. 

₹4-5 LPA

Online Lead Manager

You will be responsible for managing and optimising the lead generation process in the digital realm

₹3.5-4.5 LPA

Email Marketing Specialist

You will be responsible for planning, executing, and optimising email marketing campaigns.

₹4-5 LPA

Online Reputation Manager

You will be responsible for monitoring, managing, and improving a company's or individual's online reputation.

₹7 LPA

Social Media Manager

You will be responsible for managing and executing social media strategies for a company or individual. 

₹4 LPA

Content Writer

You will be responsible for creating written content for various mediums such as websites, blogs, social media, emails, articles, whitepapers, and more. 

₹3-4 LPA

Digital Branding Head

You will be responsible for leading and overseeing all aspects of a company's digital branding efforts.

₹7 LPA

The above-mentioned jobs are some of the most prominent ones, though the list is endless. In a nutshell, digital marketing offers jobs in every nook and crook of the industry.

Salary Package for a Fresher

In India, the average salary of a digital marketing professional ranges from INR  4,00,000 per annum. But the starting salary of digital marketing jobs ranges between INR  2,00,000 to 3,00,000 per annum. With experience and mastery in this field, one can anticipate a climb of 40% to 80% per annum. In light of organisations' standards and guidelines, candidates with more than two years of experience can vouch for 4,00,000 to 7,00,000 per annum. 

Experienced professionals with digital marketing certification can accommodate for an additional 20% to 40% hike in salary than others without any certification and skillset. 

Digital Marketing Important Skills

To get selected in top digital marketing recruiting companies like Webchutney, Pinstorm, WatConsult, and Intellem, one needs to possess some skillset. Listed below are some skillsets for digital marketing that you must inculcate to stand out in the competition-

  • Data Analysis and Interpretation
  • Content Marketing
  • Social Media Management
  • Marketing Automation
  • Web Analytics

Now the question arises what is the minimum qualification required? or how to start a career in digital marketing? Well, there is no such minimum qualification required to start a career in digital marketing, but doing a course can enhance the chances and act as a sense of direction.


In this fast-paced digital era, the need for skilled professionals who can navigate the complexities of this landscape has never been more pronounced. Aspiring marketers looking to carve a successful path in digital marketing can significantly benefit from equipping themselves with the knowledge and expertise that an MBA degree offers. 

 If you are an aspiring student who wants to pursue a career in digital marketing then opting for an MBA degree from Sunstone will be the best choice you could make. Sunstone will help you to build your skills with diverse career options. We work to create your professional portfolio that will increase the chances of your placement with our 100% placement support.

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