PGDM in Digital Marketing: A Complete Guide

In today's fast-paced and ever-evolving business world, digital marketing has become an essential aspect of any organisation's marketing strategy. As a result, many professionals are now seeking to enhance their skills in this field to stay ahead of the competition. Pursuing a Post Graduate Diploma in Management (PGDM) in Digital Marketing is an excellent way to gain comprehensive knowledge and skills in this field.

If you're interested in pursuing a PGDM in Digital Marketing or simply want to learn more about the field, this guide is for you. So, let's dive in and explore the world of digital marketing together!

What is PGDM in Digital Marketing?

• PGDM in Digital Marketing is a specialised management program designed to train students in the digital marketing domain. 
• PGDM course stands for Post Graduate Diploma in Management, which is a two-year program that emphasises the skills required for managing and leading a business in the digital age.
• This course will help students to learn to optimise, manage and create digital marketing campaigns across different channels.
• Along with it, students will also learn how to analyse data to evaluate the performance of any marketing campaign and use digital marketing tools to enhance customer engagement and drive business growth.
• This PGDM program is designed for graduates who wish to pursue a career in digital marketing, or for working professionals who wish to upskill and enhance their career prospects in the digital marketing industry.

Admission Process for PGDM in Digital Marketing  

To get admission to this PGDM program there are certain criteria that must be met:

• Students should have completed their 10+2 with a minimum of 50-60%  marks.
• There are few universities that take admissions on the basis of bachelor’s marks that should be a minimum of 60% from a recognised university.
• While few universities take admission on the basis of marks scored in national-level entrance exams, such as CAT, XAT, MAT, ATMA.

Syllabus of PGDM in Digital Marketing

Given below is the table of different subjects taught during the two years of this course, which is further divided into four semesters.

SEMESTER I	SEMESTER II
Introduction to Digital Marketing	Digital Media Planning and Buying
Website Planning & Creation	Web Remarketing
Search Engine Optimisation	Email Marketing
Search Engine Marketing	Design Essential
Social Media Marketing	E- Commerce Management
Content Strategy	Adsense, Blogging
Web Analytics	Art of Pitching
SEMESTER III	SEMESTER IV
Strategic Management	Managing for Sustainability
Email Marketing	Brand Planning
Start-up and New Venture Management	Online Reputation Management
Digital Branding	Affiliate Marketing
Enterprise Performance Management	Web Analytics
Search Engine Marketing	Social Media Marketing – II
Introduction to Digital Marketing and E-Commerce	Sales and Distribution Management
Content Marketing	Mobile Marketing
Summer Internship Project	Dissertation

Colleges for PGDM in Digital Marketing

Given is the list of top 6 colleges in India for PGDM in Digital Marketing

Name of the College	Average Fees	Exams Accepted	Average Salary Package
Birla Institute of Management Technology	₹3 Lakhs	CAT, MAT, XAT	₹10-12 LPA
N.L. Dalmia Institute of Management Studies and Research	₹1.2 Lakhs	CAT, XAT, MAT, ATMA	₹8 LPA
Universal Business School	₹80,000	CAT, GMAT	₹7.5 LPA
International Management Institute	₹2.2 Lakhs	CAT	₹10-12 LPA
Aditya Institute of Management Studies and Research	₹1.9 Lakhs	CAT	₹6 LPA

Future Scope of PGDM in Digital Marketing

After completing PGDM in Digital Marketing, graduates can find various high-paying job opportunities in the digital marketing industry.  

Students can also pursue a Ph.D. in Digital Marketing after completing a PGDM in Digital Marketing. Typically, to pursue a Ph.D. in Digital Marketing, you need to have a master's degree in a related field. A PGDM in Digital Marketing is a postgraduate diploma program that provides a solid foundation in digital marketing concepts, tools, and techniques.

High Paying Jobs after PGDM in Digital Marketing

After completing PGDM in Digital Marketing, graduates can find various high-paying job opportunities in the digital marketing industry. Here are some of the high-paying job roles in India:

Job Profile	Job Description	Average Salary
Digital Marketing Specialist	In this, you will be responsible for managing campaigns and coming up with new digital strategies.	₹4.5 LPA
SEO Analyst	In this, you will be responsible for analysing and implementing search engine optimisation.	₹4-5 LPA
ORM Executive	In this, you will be responsible for analysing and tracking on-line content.	₹3-4 LPA
Lecturer / Professor	In this, you will be responsible for teaching students about digital marketing.	₹4-5 LPA
Copywriter	In this, you will be responsible for writing and marketing concise ads.	₹4-5 LPA
Paid Media Executive	In this, you will be responsible for	₹3-4 LPA

Conclusion

Pursuing a PGDM in Digital Marketing can open up numerous job opportunities for you and enhance your skills and knowledge in this ever-growing field. Not only will a PGDM in Digital Marketing help you stand out in the job market, but it will also equip you with the tools and knowledge you need to succeed in the digital age. With the increasing demand for digital marketing professionals, this course can give you an edge over other candidates.

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