PGDM in Marketing: Top Colleges, Scope, Syllabus and Salary

  • By Bhavya Thakkar
  • 11 October 2022
PGDM in Marketing

PGDM in Marketing is a two-year postgraduate diploma programme. Since the marketing industry has grown significantly over the years, it has become one of the top vocations worldwide. The candidate must hold a bachelor's degree in any discipline from a recognised university in order to pursue a PGDM in marketing.

Some universities provide direct admission, while others need entrance tests for students wishing to enrol in their PGDM in Marketing program. To learn more about the PGDM in Marketing admission process, syllabus, and fees, visit the website. Read Further.

Why study PGDM in Marketing?

The PGDM in marketing is an incredibly promising programme. The main reasons for studying this are as follows:

  • It provides a variety of job opportunities.
  • Pursuing PGDM in marketing results in higher income. The marketing sector is witnessing good growth over time, resulting in higher salaries. It is considered as one of the major benefits of doing a PGDM in Marketing.
  • PGDM in marketing also provides an opportunity of working in MNCs.

What is PGDM in Marketing?

PGDM is the postgraduate diploma in management that specialises in the marketing field. PGDM aims to educate students about both management and marketing. This course's major goal is to teach students how to use their knowledge of marketing management in a dynamic context. It helps the students comprehend the many marketing strategies, such as branding, customer service, and digital marketing, and how these strategies will benefit their clients.

What does a Marketing Manager do?

The Marketing Manager performs the following duties-

  • Marketing managers are in charge of establishing advertising contracts with customers and working together with the sales and legal teams on these agreements

  • Marketing managers have to manage public relations and address external or internal problems as they emerge throughout their employment.

  • They carry out market research to determine the general public's interests and design marketing plans accordingly.

Who should study PGDM in Marketing?

The following individuals should study PGDM in Marketing. They are

  • Candidates who think they have an interest in the marketing field and a talent for advertising should enrol in this course to learn about the specifics and mechanics of marketing.

  • Candidates with the necessary managerial skills or those looking to hone their marketing abilities. Candidates who have the necessary skills for the marketing field.

  • Candidates that are innovative and have strong communication abilities will do well in this field.

PGDM in Marketing Admission Process

Admission criteria for PGDM in marketing are mentioned below-

  • Admission to the PGDM in marketing is based on both entrance and merit.
  • MAH, XAT, and CAT are some of the top entrance exams. Applicants must check which entrance test they have to pass to be eligible for admission to various colleges.
  • Once the candidate gets the cut-off percentage, the further process will start.
  • Candidates who are shortlisted will be called for interview rounds.
  • Candidates will be selected on the basis of their performance in entrance exams, interviews, and group discussions.

(Notes: Some colleges give direct admission for PGDM in Marketing)

PGDM in Marketing Course: Eligibility

Candidates must match the following criteria to be eligible for PGDM in Marketing.

  • Candidates must have earned a Bachelor's degree from an accredited institution from any stream.
  • Candidates must have received an overall grade from a recognised institution of at least 50% or higher, or an equivalent CGPA
  • In order to be accepted into the PGDM Marketing programme, applicants must take the entrance examination and receive passing scores.
  • Those from reserved categories, such as candidates from Scheduled Castes or Scheduled Tribes or candidates who are physically impaired, receive a 5% relaxation.

PGDM in Marketing Course: Entrance Exams

The entrance exam for PGDM in Marketing are as follows- 

Entrance Exam

Registration Opening

Registration Closing

Exam Date

CAT

Aug 3, 2022

Sept 14, 2022

Nov 27, 2022

XAT

Aug 10, 2022

Dec 10, 2022

Jan 2, 2023

MHA MBA CET

March 17, 2022

May 11, 2022

Aug 23-25, 2022

PGDM in Marketing: Syllabus

PGDM in Marketing consists of 4 semesters. They are-

Sem 1

  1. Financial Accounting
  2. Human Resource Management
  3. Managerial Economics
  4. Fundamentals of communication and interview preparation
  5. Marketing Management
  6. Principles of Management

Sem 2

  1. Cost Accounting
  2. Innovation Management
  3. Strategic Management
  4. Elective Project
  5. The integrative Manager
  6. Mastering the interview and network skills.

Sem 3

  1. Consumer Buyer Behaviour
  2. Distribution Management
  3. Marketing Finance
  4. Sales promotion and advertising
  5. Marketing Research
  6. CRM.

Sem 4

  1. E-Commerce
  2. Social Media Marketing
  3. Internet Marketing
  4. Brand or Product Management
  5. Project.

PGDM in Marketing: Top Colleges

There are numerous colleges in India that are considered the best for PGDM in Marketing. They are as follows:

  1. Asia Pacific Institute of Management, New Delhi
  2. Assam University, Assam
  3. Institute of Management Technology, Hyderabad
  4. International Management Institute, Bhubaneswar
  5. BML Munjal University, Gurgaon.

PGDM in Marketing: College Comparison

College Name

Fees (INR)

NIRF Ranking

Average Salary (INR)

Asia Pacific Institute of Management

9,00,000

41

8.11 LPA

Jaipuria Institute of Management

5,90,000

81

11.49 LPA

International Management Institute

6,38,000

30

15.23 LPA

 PGDM in Marketing Jobs

There are numerous career options after PGDM in Marketing which you can pursue. Jobs after PGDM in Marketing are as follows:

  1. Advertising Manager
  2. Brand Manager
  3. Sales Manager
  4. Business Development Managers
  5. Market Research Analyst

PGDM in Marketing: Top Recruiters

The following are the top recruiters for PGDM in Marketing-

  1. Spice Jet 
  2. Taj Group
  3. Colgate
  4. Tata Teleservices Ltd.
  5. Hindustan Unilever

Conclusion

Thus, through the above article, we can say that pursuing PGDM (Post Graduate Diploma in Management) in Marketing provides various job opportunities and there are numerous benefits of doing PGDM in Marketing such as a higher salary. To pursue a PGDM in Marketing course, you first need to clear the entrance exam and then interview rounds. Although if you still have any queries regarding PGDM value in India or PGDM vs Executive PGDM, Sunstone is always there to assist you.

About Sunstone

Sunstone is a leading higher education services provider that works with academic institutions in upskilling students for employability. Sunstone offers career-oriented training interventions for undergraduate and postgraduate students at 50+ institutions across 30+ cities.

Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with an unparalleled focus on soft skills and personality development to provide students with a holistic educational experience.

PGDM in Marketing: FAQs

  • What is the Scope of doing PGDM in Marketing?

There are numerous benefits of doing a PGDM in Marketing, such as a wide range of job opportunities and good income.

  • What can we do after PGDM in Marketing?

After Pursuing a PGDM in Marketing, one can become a market research analyst, advertising manager, etc. Or you can pursue higher courses.

  • How can one pursue PGDM in Marketing?

To pursue a PGDM in Marketing, one must first clear the entrance exam(CAT, XAT, etc.) and, after that, perform well in personal interviews and group discussion rounds. Based on your performance in all these rounds, you will be selected.

  • What entrance exams do you have to clear to be eligible for PGDM in Marketing?

The entrance exams are:

    1. CAT
    2. MAH CET
    3. XAT
  • Can one go for a distance learning option to pursue PGDM in Marketing?

Yes, you can. However, this may vary from institute to institute. 

  • What is the best college for pursuing PGDM in Marketing?

The top colleges to pursue PGDM in Marketing are-

    1. Jaipuria Institute of Management
    2. Loyola Institute of Management
    3. International Management Institute.
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