Top 10 BBA Specialisations In 2023

By Aashruti Bhadoria
27 October 2023

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In the world of business education, getting a BBA degree is like opening a door to many exciting possibilities. What makes it even more interesting are the different areas you can specialise in. As we enter 2023, let's take a closer look at the top 10 BBA specialisations that are going to be popular this year. Whether you're thinking about starting your BBA journey or just want to know more about these specialisations, this guide will help you discover the most exciting options available in business education.

Top 10 BBA Specialisations in 2023

BBA in Digital Marketing

BBA in Digital Marketing teaches students how to excel in online advertising, social media marketing, SEO, and more. It equips graduates with the skills to succeed in the digital marketing industry.

Duration	3 Years
Average Fees	₹1 - ₹5 Lakhs
Mode of Delivery	On-Campus Part-Time Online Distance Learning
Job Roles	Digital Marketing Manager Social Media Manager Content Marketing Manager Search Engine Optimisation (SEO) Specialist Email Marketing Specialist PPC (Pay-Per-Click) Specialist Digital Marketing Consultant
Average Salary Package	₹4 - ₹10 LPA
Top Recruiters	Digital Marketing Agencies Advertising Agencies E-commerce Companies Technology Companies Social Media Companies

BBA in Human Resource Management

This degree program trains students to manage and optimise a company's workforce, covering aspects like hiring, training, and creating a positive work environment.

Duration	3 Years
Average Fees	₹2 - ₹5 Lakhs
Mode of Delivery	On-Campus Part-Time Online Distance Learning
Job Roles	Recruitment Specialist Training and Development Specialist Compensation and Benefits Analyst Employee Relations Specialist HR Consultant Talent Acquisition Manager HR Coordinator
Average Salary Package	₹4 - ₹7 LPA
Top Recruiters	Large Corporations Consulting Firms Tech Companies Financial Institutions Retail and Consumer Goods Companies

BBA in Operations

This degree program focuses on optimising and managing business processes, including supply chain and production, to improve efficiency in organisations.

Duration	3 Years
Average Fees	₹2 - ₹8 Lakhs
Mode of Delivery	On-Campus Part-Time Online Distance Learning
Job Roles	Operations Manager Logistics Coordinator Quality Control Analyst Process Improvement Specialist Inventory Manager Operations Analyst Business Process Consultant
Average Salary Package	₹1.7 - ₹6.5 LPA
Top Recruiters	Manufacturing Companies Retail and E-commerce Companies Consulting Firms Logistics and Supply Chain Management Companies Automotive Industry

BBA in Banking and Finance

This degree program focuses on financial sector careers, covering banking, investment, and financial analysis.

Duration	3 Years
Average Fees	₹1 - ₹5 Lakhs
Mode of Delivery	On-Campus Part-Time Online Distance Learning
Job Roles	Financial Analyst Investment Analyst Risk Analyst Financial Consultant Portfolio Manage Accountant Compliance Officer
Average Salary Package	₹3 - ₹10 LPA
Top Recruiters	Commercial Banks Investment Banks Asset Management Firms Financial Services Companies Insurance Companies

BBA in Business Analytics

This degree program focuses on using data to make smart business decisions. It equips graduates with skills in data analysis and strategy to enhance business operations and decision-making.

Duration	3 Years
Average Fees	₹3 - ₹10 Lakhs
Mode of Delivery	On-Campus Part-Time Online Distance Learning
Job Roles	Data Analyst Business Analyst Market Research Analyst Financial Analyst Operations Analyst Data Scientist Marketing Analyst
Average Salary Package	₹4 - ₹6.5 LPA
Top Recruiters	Technology Companies Financial Services Companies E-commerce and Retail Companies Healthcare and Pharmaceutical Industry Consumer Goods Companies

BBA in International Business Management

This degree program trains students to manage global business operations, including marketing, trade, economics, and cross-cultural management, enabling them to work in international business environments.

Duration	3 Years
Average Fees	₹4 - ₹11 Lakhs
Mode of Delivery	On-Campus Part-Time Online Distance Learning
Job Roles	International Business Manager Global Market Research Analyst Global Supply Chain Manager Foreign Service Officer International Marketing Manager Trade Compliance Specialist International Trade Consultant
Average Salary Package	₹3 - ₹10 LPA
Top Recruiters	Multinational Corporations International Trade Organisations Export-Import Banks and Trade Finance Institutions Financial Institutions Manufacturing Companies

BBA in IT and Systems Management

This degree program teaches students to manage an organisation's IT systems, including strategy, databases, networks, and cybersecurity, to support its goals and operations.

Duration	3 Years
Average Fees	₹1 - ₹5 Lakhs
Mode of Delivery	On-Campus Part-Time Online Distance Learning
Job Roles	Systems Analyst Network Administrator Database Administrator IT Consultant Project Manager Cybersecurity Analyst Business Systems Analyst
Average Salary Package	₹4 - ₹7 LPA
Top Recruiters	Technology Companies Consulting Firms Information Technology Services Providers Financial Institutions Healthcare and Pharmaceutical Industry

BBA in Advertising and Marketing

BBA in Advertising and Marketing prepares students for careers in creating and managing effective advertising and marketing campaigns for products and services.

Duration	3 Years
Average Fees	₹1 - ₹6 Lakhs
Mode of Delivery	On-Campus Part-Time Online Distance Learning
Job Roles	Advertising Manager Marketing Manager Market Research Analyst Digital Marketing Specialist Content Marketing Manager Public Relations Specialist Copywriter
Average Salary Package	₹4 - ₹7 LPA
Top Recruiters	Advertising Agencies Marketing and Branding Agencies Digital Marketing Agencies Public Relations Firms Social Media and Content Marketing Companies

BBA in International Finance

This degree program teaches students how to manage finances in a global context, covering areas like international investments, risk management, and global financial strategy.

Duration	3 Years
Average Fees	₹2 - ₹8 Lakhs
Mode of Delivery	On-Campus Part-Time Online Distance Learning
Job Roles	Financial Analyst International Investment Analyst Foreign Exchange Trader International Portfolio Manager International Risk Analyst Treasury Analyst International Financial Advisor
Average Salary Package	₹4 - ₹8 LPA
Top Recruiters	Investment Banks Commercial Banks Multinational Corporations Asset Management Firms Consulting Firms

BBA in Engineering and Project Management

This degree program merges engineering with project management. It equips graduates to efficiently plan and execute engineering projects, ensuring they stay on schedule and within budget.

Duration	3 Years
Average Fees	₹2 - ₹4 Lakhs
Mode of Delivery	On-Campus Part-Time Online Distance Learning
Job Roles	Project Manager Construction Manager Engineering Project Coordinator Civil Engineer Manufacturing Manager Quality Control Manager Environmental Project Manager
Average Salary Package	₹4 - ₹7 LPA
Top Recruiters	Construction and Engineering Companies Consulting Firms Manufacturing Companies IT and Technology Companies Energy and Utilities Sector

How to select the right BBA Specialisation?

Selecting the right BBA specialisation is an important decision that can significantly impact your future career. To make an informed choice, consider the following steps:

Self-Assessment: Start by evaluating your interests, strengths, and career goals. What subjects or areas do you have a genuine passion for? What skills or talents do you possess that could be leveraged in a specific specialisation?
Research: Conduct in-depth research on the various BBA specialisations available. Understand the core subjects, skills, and job prospects associated with each specialisation. Consult course catalogues, university websites, and career resources.
Talk to Professionals: Reach out to professionals in the field you're considering. They can provide insights into the day-to-day responsibilities, challenges, and rewards of working in that specialisation.
Evaluate Your Goals: Consider your long-term career goals. What type of job or industry do you envision yourself in five or ten years from now? Ensure that your chosen specialisation aligns with these goals.
Consider Market Demand: Research the current and projected job market demand for professionals in your chosen specialisation. Some fields may have more opportunities and growth potential than others.

Conclusion

The variety of BBA specialisations in 2023 allows students to shape their degree based on their interests and career goals. Whether it's Digital Marketing or International Business Management, these specialisations set the path for a successful future in the business world. To stay competitive, a specialised BBA degree is crucial as the business landscape evolves.

You can apply for the BBA program at Sunstone if you plan to pursue a BBA undergraduate degree. You receive a lot of advantages that will help you develop your career. 70+ training and development sessions by top recruiters and industry experts, learn from expert guest faculty who are ex-IIMs and IITs, build a professional portfolio and many more benefits you get if you apply with Sunstone.

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ABOUT THE AUTHOR

Aashruti Bhadoria

Running hither and thither in the maze of my nerves! Landed at Sunstone following my writing passion.