Top 10 BBA Specialisations In 2023

  • By Aashruti Bhadoria
  • 27 October 2023
Top 10 BBA Specialisations In 2023

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In the world of business education, getting a BBA degree is like opening a door to many exciting possibilities. What makes it even more interesting are the different areas you can specialise in. As we enter 2023, let's take a closer look at the top 10 BBA specialisations that are going to be popular this year. Whether you're thinking about starting your BBA journey or just want to know more about these specialisations, this guide will help you discover the most exciting options available in business education.

Top 10 BBA Specialisations in 2023

BBA in Digital Marketing

BBA in Digital Marketing teaches students how to excel in online advertising, social media marketing, SEO, and more. It equips graduates with the skills to succeed in the digital marketing industry.

Duration

3 Years 

Average Fees

₹1 - ₹5 Lakhs

Mode of Delivery

  • On-Campus
  • Part-Time
  • Online
  • Distance Learning 

Job Roles

  • Digital Marketing Manager
  • Social Media Manager
  • Content Marketing Manager
  • Search Engine Optimisation (SEO) Specialist
  • Email Marketing Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Consultant

Average Salary Package

₹4 - ₹10 LPA

Top Recruiters

  • Digital Marketing Agencies
  • Advertising Agencies
  • E-commerce Companies
  • Technology Companies
  • Social Media Companies

BBA in Human Resource Management

This degree program trains students to manage and optimise a company's workforce, covering aspects like hiring, training, and creating a positive work environment.

Duration

3 Years 

Average Fees

₹2 - ₹5 Lakhs

Mode of Delivery

  • On-Campus
  • Part-Time
  • Online
  • Distance Learning 

Job Roles

  • Recruitment Specialist
  • Training and Development Specialist
  • Compensation and Benefits Analyst
  • Employee Relations Specialist
  • HR Consultant
  • Talent Acquisition Manager
  • HR Coordinator

Average Salary Package

₹4 - ₹7 LPA

Top Recruiters

  • Large Corporations
  • Consulting Firms
  • Tech Companies
  • Financial Institutions
  • Retail and Consumer Goods Companies

BBA in Operations

This degree program focuses on optimising and managing business processes, including supply chain and production, to improve efficiency in organisations.

Duration

3 Years 

Average Fees

₹2 - ₹8 Lakhs

Mode of Delivery

  • On-Campus
  • Part-Time
  • Online
  • Distance Learning 

Job Roles

  • Operations Manager
  • Logistics Coordinator
  • Quality Control Analyst
  • Process Improvement Specialist
  • Inventory Manager
  • Operations Analyst
  • Business Process Consultant

Average Salary Package

₹1.7 - ₹6.5 LPA

Top Recruiters

  • Manufacturing Companies
  • Retail and E-commerce Companies
  • Consulting Firms
  • Logistics and Supply Chain Management Companies
  • Automotive Industry

BBA in Banking and Finance

This degree program focuses on financial sector careers, covering banking, investment, and financial analysis.

Duration

3 Years 

Average Fees

₹1 - ₹5 Lakhs

Mode of Delivery

  • On-Campus
  • Part-Time
  • Online
  • Distance Learning 

Job Roles

  • Financial Analyst
  • Investment Analyst
  • Risk Analyst
  • Financial Consultant
  • Portfolio Manage
  • Accountant
  • Compliance Officer

Average Salary Package

₹3 - ₹10 LPA

Top Recruiters

  • Commercial Banks
  • Investment Banks
  • Asset Management Firms
  • Financial Services Companies
  • Insurance Companies

BBA in Business Analytics

This degree program focuses on using data to make smart business decisions. It equips graduates with skills in data analysis and strategy to enhance business operations and decision-making.

Duration

3 Years 

Average Fees

₹3 - ₹10 Lakhs

Mode of Delivery

  • On-Campus
  • Part-Time
  • Online
  • Distance Learning 

Job Roles

  • Data Analyst
  • Business Analyst
  • Market Research Analyst
  • Financial Analyst
  • Operations Analyst
  • Data Scientist
  • Marketing Analyst

Average Salary Package

₹4 - ₹6.5 LPA

Top Recruiters

  • Technology Companies
  • Financial Services Companies
  • E-commerce and Retail Companies
  • Healthcare and Pharmaceutical Industry
  • Consumer Goods Companies

BBA in International Business Management

This degree program trains students to manage global business operations, including marketing, trade, economics, and cross-cultural management, enabling them to work in international business environments.

Duration

3 Years 

Average Fees

₹4 - ₹11 Lakhs

Mode of Delivery

  • On-Campus
  • Part-Time
  • Online
  • Distance Learning 

Job Roles

  • International Business Manager
  • Global Market Research Analyst
  • Global Supply Chain Manager
  • Foreign Service Officer
  • International Marketing Manager
  • Trade Compliance Specialist
  • International Trade Consultant

Average Salary Package

₹3 - ₹10 LPA

Top Recruiters

  • Multinational Corporations
  • International Trade Organisations
  • Export-Import Banks and Trade Finance Institutions
  • Financial Institutions
  • Manufacturing Companies

BBA in IT and Systems Management

This degree program teaches students to manage an organisation's IT systems, including strategy, databases, networks, and cybersecurity, to support its goals and operations.

Duration

3 Years 

Average Fees

₹1 - ₹5 Lakhs

Mode of Delivery

  • On-Campus
  • Part-Time
  • Online
  • Distance Learning 

Job Roles

  • Systems Analyst
  • Network Administrator
  • Database Administrator
  • IT Consultant
  • Project Manager
  • Cybersecurity Analyst
  • Business Systems Analyst

Average Salary Package

₹4 - ₹7 LPA

Top Recruiters

  • Technology Companies
  • Consulting Firms
  • Information Technology Services Providers
  • Financial Institutions
  • Healthcare and Pharmaceutical Industry

BBA in Advertising and Marketing

BBA in Advertising and Marketing prepares students for careers in creating and managing effective advertising and marketing campaigns for products and services.

Duration

3 Years 

Average Fees

₹1 - ₹6 Lakhs

Mode of Delivery

  • On-Campus
  • Part-Time
  • Online
  • Distance Learning 

Job Roles

  • Advertising Manager
  • Marketing Manager
  • Market Research Analyst
  • Digital Marketing Specialist
  • Content Marketing Manager
  • Public Relations Specialist
  • Copywriter

Average Salary Package

₹4 - ₹7 LPA

Top Recruiters

  • Advertising Agencies
  • Marketing and Branding Agencies
  • Digital Marketing Agencies
  • Public Relations Firms
  • Social Media and Content Marketing Companies

BBA in International Finance

This degree program teaches students how to manage finances in a global context, covering areas like international investments, risk management, and global financial strategy. 

Duration

3 Years 

Average Fees

₹2 - ₹8 Lakhs

Mode of Delivery

  • On-Campus
  • Part-Time
  • Online
  • Distance Learning 

Job Roles

  • Financial Analyst
  • International Investment Analyst
  • Foreign Exchange Trader
  • International Portfolio Manager
  • International Risk Analyst
  • Treasury Analyst
  • International Financial Advisor

Average Salary Package

₹4 - ₹8 LPA

Top Recruiters

  • Investment Banks
  • Commercial Banks
  • Multinational Corporations
  • Asset Management Firms
  • Consulting Firms

BBA in Engineering and Project Management

This degree program merges engineering with project management. It equips graduates to efficiently plan and execute engineering projects, ensuring they stay on schedule and within budget.

Duration

3 Years 

Average Fees

₹2 - ₹4 Lakhs

Mode of Delivery

  • On-Campus
  • Part-Time
  • Online
  • Distance Learning 

Job Roles

  • Project Manager
  • Construction Manager
  • Engineering Project Coordinator
  • Civil Engineer
  • Manufacturing Manager
  • Quality Control Manager
  • Environmental Project Manager

Average Salary Package

₹4 - ₹7 LPA

Top Recruiters

  • Construction and Engineering Companies
  • Consulting Firms
  • Manufacturing Companies
  • IT and Technology Companies
  • Energy and Utilities Sector

How to select the right BBA Specialisation?

Selecting the right BBA specialisation is an important decision that can significantly impact your future career. To make an informed choice, consider the following steps:

  • Self-Assessment: Start by evaluating your interests, strengths, and career goals. What subjects or areas do you have a genuine passion for? What skills or talents do you possess that could be leveraged in a specific specialisation?
  • Research: Conduct in-depth research on the various BBA specialisations available. Understand the core subjects, skills, and job prospects associated with each specialisation. Consult course catalogues, university websites, and career resources.
  • Talk to Professionals: Reach out to professionals in the field you're considering. They can provide insights into the day-to-day responsibilities, challenges, and rewards of working in that specialisation.
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