MBA in Digital Marketing: Syllabus, Subjects, Books & More

  • By Kirti Yadav
  • 8 April 2022
MBA in digital marketing syllabus | Sunstone

Master of Business Administration in Digital Marketing is among the most popular management programmes offered by India's leading B schools. The programme lasts two years and includes both major courses and minors in the coursework. The MBA Digital Marketing curriculum is equitably categorised into four quarters.

In addition to academic instruction, the program requires assigned tasks on different projects, seminars, academic research, and corporate training, among other things.

A least 50% grade point average in graduation from a recognized board or university is obligated to undertake this program. For enrollment in the MBA Digital Marketing programme, one must additionally take college and national level entrance tests.

Semester-Wise MBA in Digital Marketing Syllabus

MBA in Digital Marketing SEM-1 MBA in Digital Marketing SEM-2
Quantitative Techniques for Managers Product and Brand Management
Accounting for Managers Fundamentals of Digital Marketing
Marketing Management Integrated Marketing Communications
Managerial Economics Consumer Buying Behaviour
Foundations of Management and Organisation Behaviour Website planning and structure
E-Commerce Financial Management
Lab for Microsoft Office Business Research Methods -Workshop

MBA in Digital Marketing SEM-3 MBA in Digital Marketing SEM-4
Social Media Marketing Strategic Management
Content Marketing Personal Selling and Sales Management
Email marketing, Mobile Marketing and Video Marketing Project Management for Digital Marketing Firms
Search Engine Marketing & Search Engine Optimization (SEO) Affiliate Marketing and Google AdSense
Lead Generation and Marketing Automation Services Management
Digital Entrepreneurship Creative, Design Thinking and Skill Development
SPSS Lab Analytics- Web and Google

List of Subjects for MBA in Digital Marketing

The Digital Marketing masters program includes both major and optional courses. It provides an in-depth understanding of many aspects of Digital Marketing as well as crucial job skills. However, the contents and methodology may differ from university to university.

The curriculum offers a broad array of communication tactics, innovative concepts, creative learning, and marketing management. The curriculum was created in collaboration with industry professionals to offer you the necessary information and skills to effectively manage the rapidly growing digital marketing industries. The MBA in Digital Marketing focuses on preparing you to face technological advances, become familiar with industry working techniques, develop an advertising strategy, assess various trends in the market, and analyse sales data.

The following list of subjects is taught in a typical academic environment for understanding the core concepts of MBA Digital Marketing:

  1. Introduction to Marketing Strategies
  2. Brand Planning and Marketing
  3. Social Media Marketing
  4. eCommerce Marketing
  5. Digital Advertising
  6. Marketing Management
  7. Operations Management
  8. Affiliate Marketing
  9. Web Analytics
  10. Campaign Growth and Evaluation
  11. SEO, SEM

Subjects in MBA Digital Marketing First Year

Quantitative Techniques for Managers - this topics covers in detail about all quantitative methods like regression, data mining, data analytics that play a crucial role in decision making.
Accounting for Managers - the various topics covered in this are FIFO, LIFO, absorption vs variable costing, understanding cost behaviour and cost-volume-profit analysis, operational budgeting etc.
Marketing Management - this subject covers all aspects of marketing like market analysis, consumer behaviour, brand management, digital marketing, strategic marketing, marketing ethics etc.
Managerial Economics - The topics covered in this subject include the meaning of managerial economics, the nature of it, the principles of managerial economics, concepts of managerial economics, scope etc.
Foundations of Management and Organization Behaviour - This subject cover the basics like meaning of OB, the need for OB, motivation, perception, and understanding various models and experiments conducted about human behaviour.
E-Commerce - A new segment that has come in the course of marketing as a specialisation which covers understanding the concept of e-marketing, inventory management, how to make websites more user-friendly etc.
Lab for Microsoft Office - This is a practical approach where students will learn all the applications of Microsoft Office like Word, Excel, Powerpoint, all applications that will be used in the daily life upon joining the corporate world.

Subjects in MBA Digital Marketing Second Year

Product and Brand Management - This subject deals with branding of the company, how brand plays a role in the company, market positioning, brand strategy etc.
Fundamentals of Digital Marketing - This subject will cover the concept of digital marketing, how it originated, the importance of digital marketing, the scope and future of digital marketing, using tools like Google Adwords and Adsense to implement and track campaigns and using analytical tools to gauge the performances of campaigns with examples and case studies.
Integrated Marketing Communications - the subject will cover topics like the meaning of IMC, the importance of IMC and understanding a brand, effectively planning a good brand strategy, communicating effectively with the audience and how to do it properly that will win audience over.
Consumer Buying Behaviour - the topics to learn in this subject are understanding what consumer behaviour is, the classification of consumers, types of consumer behaviour and factors that affect a consumer behaviour in making decisions.
Website planning and structure - this subject will cover the basics of understanding websites, what website designing is and why it is important, how to plan and design a good website, the importance of having a good website and how it helps aid in creating a perception.
Financial Management -  The topics covered in this subject are risk management, portfolio analysis, international finance & economy to name a few.
Business Research Methods -Workshop

Elective Subjects for MBA in Digital Marketing

  1. Advertising communication
  2. Industrial psychology performance management
  3. E-Marketing management
  4. Affiliate marketing
  5. Management of financial institution
  6. Training and development of labour laws and guidelines
  7. Ad effectiveness measurement
  8. Advance campaign measurement and experimental evaluation
  9. Financial markets and services security analysis
  10. Buyer behaviour (from the consumer and corporate standpoints)
  11. Working capital management
  12. Corporate taxation and tax planning
  13. Management control systems 
  14. International financial management
  15. Portfolio management 
  16. Derivatives and risk management
  17. HR Management organisational change and development
  18. HR planning and development management of industries

MTop management colleges offering MBA in Digital Marketing in India

  1. Mudra Institute of Communication, Ahmedabad
  2. Graphic Era University, Uttrakhand
  3. IIDE – Indian Institute of Digital Education, Mumbai
  4. RVS Institute of Management Studies and Research, Tamil Nadu
  5. Rayat Bahra University, Punjab
  6. RIMT University, Punjab
  7. Centurion University of Technology, Bhubaneswar
  8. Xavier Institute of Management and Research, Mumbai
  9. IIKM, Business School, Chennai
  10. Integral University, Lucknow
  11. JK Lakshmipat University, Jaipur

Best Books for MBA in Digital Marketing

Book Author
The Art of SEO Eric Enge, Stephan Spencer, Jessie Stricchiola
Permission Marketing Seth Godin
Social Media Marketing All-in-one Dummies Jan Zimmerman, Deborah Ng
Hit Makers: The Science of Popularity in an Age of Digital Distraction Derek Thompson
New Rules of Marketing and PR David Meerman Scott
Jab Jab Jab Right Hook Gary Vaynerchuk
Digital Marketing For Dummies Ryan Deiss & Russ Henneberry
Youtility Jay Baer
Epic Content Marketing Joe Pulizzi
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