5800 students unlocked their dream jobs with UG/PG programs in top colleges. Apply Now!
One of the most popular MBAs in India is the MBA in Marketing specialisation. The centre of any organisation is its marketing. As technology has advanced throughout the world, so has the marketing trend. This has become the main reason why many graduates choose to pursue their career in the same. The course will help you gain knowledge about many marketing strategies of top management organisations to build your career in this field successfully.
MBA in Marketing: Overview
- MBA in marketing, just like any other MBA program, is a 2-year postgraduate program focusing on the marketing areas such as advertising, branding, international market, and managing the resources that are used in marketing.
- Though some get confused between sales and marketing, door-to-door sales are not the focus of marketing. The differences between marketing and sales must clearly be understood. The marketing domain has several subcategories, some of which include market research, digital marketing, public relations, etc. The sales component is one of them.
- The best dual specialisations or related courses you may take in addition to a traditional MBA Marketing program are MBA Marketing and Sales, MBA Marketing and Finance, and MBA Marketing Management.
- Candidates interested in pursuing an MBA in marketing should have at least a 50% average in their undergraduate studies and valid scores on national-level MBA tests like the MAT, CAT, or ATMA.
MBA in marketing: Eligibility criteria
The following is an overview of the essential requirements for admission to the MBA Marketing program:
- Candidates must have 50% or an equivalent CGPA in any discipline from a recognised board or university. IIMs require an overall score of at least 60%.
- Candidates from the reserved categories (SC/STs) are eligible for a 5% relaxation, bringing the passing percentage to 45%.
- Candidates must appear for national exams such as CAT, NMAT, CMAT, MAT, and XLRI XAT.
- A few of the affiliated universities administer their own admission tests.
- Different states hold their own entrance tests to admit students to MBA programs.
- There are a few universities, like Sikkim Manipal University and Indira Gandhi National Open University, offer a distance MBA program.
MBA in marketing Admission Process:
Following are the few simple steps that are to be followed to get admission in MBA in Marketing:
- Obtain or maintain a Bachelor's degree with a higher-than-average percentage—at least 60% to get admission to top universities.
- Register for the different exams conducted nationally such as CAT/MAT/GMAT/XAT.
- Few universities conduct their entrance exams. You can go through your desired college website to learn about the same.
- Prepare for the test with various test materials available online, such as previous year's sample papers.
- After clearing the exam, prepare for the final rounds, which are group discussions and personal interviews.
- Candidates for MBA Marketing Admission must participate in the counselling process after successfully passing the admission exam.
Below is a complete timetable for MBA Marketing Admission 2023, including registration dates and the application deadline. Most major management entrance exams, followed by GD/PI rounds, are used to admit students to top management universities in India that provide MBA Marketing. The final dates for the 2021–2022 MBA Entrance Exams are listed in the table below:
Entrance Exam |
Registration Date |
Exam Date |
CAT |
August 3 – September 21, 2022 |
November 27, 2022 |
MAT |
December 27 – February 14, 2023 (PBT Mode) December 27 – February 21, 2023 (CBT Mode) December 27 – February 27, 2023 (CBT Mode) |
February 19, 2023 (PBT Mode) February 26, 2023 (CBT Mode) March 04, 2023 (CBT Mode) |
SNAP |
August 04 - November 24, 2022 |
December 10, 18, and 23, 2022 |
CMAT |
December 26 – February 25, 2023 |
March 26, 2023 |
NMAT |
August 01- October 12, 2022 |
October 10 - December 19, 2022 |
MAH CET |
To Be Announced |
March 18 – 19, 2023 |
XAT |
August 10 – December 12, 2022 |
January 08, 2023 |
Types of MBA in Marketing courses:
Students who wish to learn everything about marketing from the beginning should take this course. There are three types listed below with their details.
Full-time MBA Marketing |
Students must attend classes, turn in assignments, and take exams on campus during the 2-year full-time MBA Marketing program. By interacting with their peers and lecturers directly during a full-time MBA Marketing program, students will receive a lot more exposure, experience, and information. |
Part-time MBA Marketing |
The three-year, self-paced part-time MBA Marketing program is available to all students. This program is designed for candidates who wish to remain employed by their employers while also enrolling in an MBA Marketing degree. This curriculum is provided by several major universities in India. |
Distance MBA Marketing |
The DEB and UGC in India accept programs for distance MBAs in marketing. They receive the same consideration for jobs in the public or private sectors as regular MBAs. It is for students who are unable to join full-time MBA Marketing courses, and the length varies from one to two years, depending on the college. |
MBA in Marketing Syllabus:
The course structure of the program focuses mainly on the principles of marketing and management. There are fundamental and elective topics covered in the course. The foundational subjects of management, in particular, are introduced to the students during their first academic year. The students can select electives depending on their areas of interest which will benefit them in the future. Here is a table showing MBA in Marketing course details:
SEMESTER I |
SEMESTER II |
Management Concepts |
Cost and Management Accounting |
Business Environment |
Marketing Management |
Quantitative Techniques in Management |
Consumer Behaviour |
Managerial Economics |
Production and Operations Management |
Statistical Analysis and Operations Research |
Advertising Management |
Managerial Communication |
Human Resource Management |
Financial Management |
Accounting and Managerial Decisions |
SEMESTER III |
SEMESTER IV |
Strategic Management |
Management Information System |
Entrepreneurship Development |
Product and Brand Management |
International Business |
Sales and Distribution Management |
Industrial Marketing |
Integrated Marketing Communication |
Retail Management |
Logistics and Supply Chain Management |
E-Commerce |
Total Quality Management |
Service Marketing and CRM |
Management Control Systems |
According to their interest, potential job paths, or long-term educational objectives, MBA marketing students can select elective courses, provided by the respective institutions. Below mentioned are the few elective courses offered during the program:
- Advertising Management
- Marketing Research
- Salesforce Management
- Integrated Marketing Communications
- New Product Development and Marketing
- Business Marketing Operations
- International Marketing
Top Colleges for MBA In Marketing:
Some of the top MBA schools in the world are located in India. When it comes to choosing the best MBA Marketing course, students have a variety of options. Following is the list of a few colleges along with their details:
College Name |
NIRF Ranking |
Average Fees (INR) |
Exam Accepted |
Average Salary Package (INR) |
S. P. Jain Institute of Management and Research (SPJIMR), Mumbai |
1 |
22 Lakhs |
CAT/ GMAT |
26.06 LPA |
Institute of Management Technology (IMT), Nagpur |
2 |
1 Lakh |
CAT/XAT, GMAT/CMAT |
10.60 LPA |
Xavier Institute of Social Service (XISS), Ranchi |
3 |
1 Lakh |
CAT/ XAT/CMAT |
7.19 LPA |
N. L. Dalmia Institute of Management Studies and Research, Mumbai |
4 |
10 Lakhs |
CAT, XAT/GMAT/CMAT/MH-CET/MAT/ATMA |
15.3 LPA |
NIILM School of Business, Delhi |
5 |
10 Lakhs |
CAT/MAT/XAT/ATMA/CMAT |
7.5 LPA |
KIIT School of Management (KSOM), Bhubaneswar |
6 |
13 Lakhs |
CAT / MAT / XAT / CMAT / GMAT |
7.5 LPA |
MIT-School of Business (MITSOB), Pune |
7 |
10 Lakhs |
CAT, MAT, MAH CET, XAT, CMAT, ATMA. |
6.50 LPA |
Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai |
8 |
10 Lakhs |
MAHCET, CMAT, CAT, CMAT and GMAT |
27.63 LPA |
Indian Institute of Management (IIM), Bangalore |
9 |
25 Lakhs |
CAT, GMAT and GRE scores |
33.82 LPA |
Symbiosis Institute of Business Management (SIBM), Bangalore |
10 |
10 Lakhs |
CAT, XAT, NMAT, CMAT, MAT, SNAP, ATMA, GMAT |
11.27 LPA |
Great Lakes Institute of Management, Chennai |
31 |
16 Lakhs |
GMAT/CAT/XAT/CMAT |
10.4 LPA |
Xavier School of Management (XLRI), Jamshedpur |
8 |
23-35 Lakhs |
GMAT, GRE |
30-32 LPA |
Indian Institute of Management (IIM-Calcutta), Kolkata |
2 |
22-23 Lakhs |
CAT GMAT |
19 LPA-20 LPA |
Indian Institute of Management (IIM- Kozhikode), Kozhikode |
5 |
19 Lakhs |
CAT, GMAT |
18.5 LPA |
Faculty of Management Studies (FMS-New Delhi), New Delhi |
9 |
2 Lakhs |
CAT |
20 LPA |
IIT-Delhi: Department of Management Studies, New Delhi |
11 |
8 Lakhs |
CAT |
18-19 LPA |
Jobs after MBA in Marketing:
The fast-expanding business world of today depends on marketing for expansion. There is no company that can succeed without it. Because of this, there are several career options in MBA in marketing. The most common careers are listed below.
Job Profile |
Job Description |
Average Salary (INR) |
Business Development Executive |
Finding new business leads and expanding the company are the responsibilities of a business development executive. The job of a business development executive is to use efficient marketing techniques to draw in new customers and increase product sales. |
3 LPA |
Marketing Manager |
A marketing manager is a person who manages the various advertising or marketing campaigns that a company uses to market both itself and its products. A marketing manager may be assigned to an individual product, a line of products, a brand, or the entire company. |
7 LPA |
Media Planner |
A media planner is employed by an organisation's advertising or public relations department. They assist in messaging and message delivery across various platforms to feature new contributions, updates, changes, or other important information an organisation wants to reach. |
3.76 LPA |
Sales Manager |
Retail and non-retail settings are both possible places for sales managers to work. Sales managers oversee the daily operations of deal partners and deal exercises. |
4-5 LPA |
Asset Manager |
Asset managers are responsible for the management, acquisition, valuation, and conduct of the assets, data, and records of an organisation. These benefits could include anything from real estate to computers to phones. |
6-7 LPA |
Product Manager |
Product Managers are responsible for handling all aspects of the item that the board creates for their company. They are responsible for defining item occupations, providing products to different markets, analysing new opportunities, and participating in the item research process. |
10 LPA |
Digital Marketing Manager |
They are in charge of creating and putting into action marketing plans for a business or brand's goods. |
4-5 LPA |
Brand Manager |
They are in charge of a wide range of commercial operations, including market research, product development, online and offline advertising, communication channels, and branding. |
10-12 LPA |
Marketing Analyst |
They conduct research, gather, and analyse data about products and market conditions in order to find prospective new markets, business prospects, etc. |
4-5 LPA |
Logistics Manager |
They are professionals in supply chains who manage operations, including shipping, purchasing, and shipping. They use their skills to coordinate crucial business activities. |
9 LPA |
Source: PayScale
Not only are there many career options, but an MBA in marketing can help you connect with some of the top organisations in the world. The following is a list of the top MBA recruitment organisations:
|
Wipro |
Microsoft |
Nestle |
Larsen & Toubro |
Flipkart |
Amazon |
Citibank |
Pepsico |
McKinsey |
Sony |
KPMG |
Morgan Stanley |
Hindustan Unilever Limited |
MBA in marketing : Future scope
The scope of MBA in marketing is expanding and thriving in the modern global economy. Companies are seeking someone with an MBA in marketing in order to reach out to every client globally and effectively. Following graduation, there are three possible employment paths for MBA marketers. Students can choose between jobs and Ph.D. in marketing or M.Phil. (Master of Philosophy) to help boost their potential future opportunities. Few students are willing to seek higher education, even though the majority of them tend to find jobs.
Conclusion
The MBA in Marketing gives students the opportunity to build analytical abilities for grabbing chances in global companies while also understanding the different interrelationships between multiple tasks in any marketing operation. MBA Marketing degree is designed in such a way that any individual who pursues this will develop skills like communication, analytical, leadership, and integrating skills. Sunstone will help you to build your skills with diverse career options. We work to create your professional portfolio that will 200% increase the chances of your placement with our 100% placement support. The curriculum at Sunstone is designed to enhance employability by providing capstone projects to help grow students professionally and personally.
FAQ: Marketing Course
Is internship mandatory in MBA in marketing course?
The requirement for an internship during an MBA in Marketing course can vary depending on the specific program and institution offering the degree. Some MBA programs may require or strongly recommend an internship as part of their curriculum, while others may not.
Why to choose marketing in MBA?
MBA in Marketing programs are in high demand from both prospective students and business owners. Because it provides students with a broad range of business skills, it is well-liked among students. Additionally, the degree increases the qualifications, which helps in job searching. On the other side, the industry's demand is also very high.
HELP