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In today's fast-paced and highly competitive business environment, retail has transformed into an industry that demands strategic thinking, adaptability, and a deep understanding of consumer trends. Whether you dream of managing a global chain of stores, launching your own e-commerce venture, or redefining the customer experience in brick-and-mortar establishments, an MBA degree in Retail Management opens doors to a world of possibilities.
In this blog, we will dive into the guide of this MBA course and answer your biggest question which is, “What is Retail Management?”
What is MBA in Retail Management?
- The full form of MBA is Master of Business Administration which is a two-year postgraduate degree. MBA in Retail Management is a specialised MBA degree program focusing on retailing management and developing managerial and leadership skills specifically for the retail industry.
- Management in retail refers to the process of directing, coordinating, and overseeing the various activities and resources within a retail business to achieve its goals and objectives.
- It involves making decisions, implementing strategies, and leading a team to ensure the smooth operation and success of the retail organisation.
- This MBA program is designed to equip students with a comprehensive understanding of the retail sector and its unique challenges.
- The program typically combines core business courses with retail-specific electives to provide a well-rounded education. Retail-specific electives allow students to delve deeper into topics relevant to the industry.
- MBA in Retail Management aims to develop professionals who possess strong business acumen and are equipped with the knowledge and skills to effectively manage and lead retail organisations in a rapidly evolving and competitive market.
Eligibility for MBA in Retail Management
- For admission to MBA in Retail Management, students must complete their high school with a minimum of 50% marks in any field.
- Students should also successfully complete their undergraduate degree from a recognised university, with a minimum of 50% from any field of study preferably a BBA in retail management.
- For an MBA program, there are few universities that take admissions directly on merit bases. While few universities require students to give top MBA entrance exams for admission.
Syllabus of MBA in Retail Management
The syllabus of an MBA in Retail Management may vary slightly depending on the university or institution offering the program. However, here is a general outline of the core subjects and topics commonly covered in the curriculum:
Semester I |
Semester II |
Overview of Retailing |
Retail Management Perspective |
Retail Marketing |
Customer Service Management |
Buying Merchandising |
Human Resources |
Store Operations I |
Principles of Marketing Economics |
IT application in Retail |
Business Communication |
Semester III |
Semester IV |
Retail Sales Techniques and Promotion |
International Retailing |
Direct and Network Marketing |
Retail Operations Management |
Strategic Management |
HRM in Retailing |
Advertising communications and promotion |
Corporate Strategic Planning |
Jobs after MBA in Retail Management
The future scope of retail management is bright having a number of job opportunities after graduation. Given below are some of the top job profiles that students can pursue their career in after an MBA in Retail Management:
Job Profile |
Job Description |
Average Salary |
Store Manager |
You will be responsible for managing a specific retail store, including sales, customer service, staff supervision, visual merchandising, inventory control, and achieving revenue targets. |
₹4 LPA |
Retail Analyst |
You will be responsible for collecting and analysing retail data and providing insights to support decision-making processes. |
₹4.5 LPA |
Retail Operations Manager |
You will be responsible for overseeing the day-to-day operations of retail stores, ensuring smooth functioning, managing inventory, supervising staff, and maintaining customer satisfaction. |
₹5.5 LPA |
E-commerce Manager |
You will be responsible for managing online retail platforms, developing e-commerce strategies, overseeing website operations, optimizing user experience, managing online marketing campaigns, and driving online sales. |
₹8 LPA |
Retail Consultant |
You will be responsible for providing expert advice and solutions to retail organisations |
₹8.5 LPA |
Retail Marketing Manager |
You will be responsible for developing and implementing marketing strategies to promote retail brands and drive customer engagement. |
₹11 LPA |
Category Manager |
You will be responsible for managing specific product categories within retail organisations and analysing sales performance. |
₹13 LPA |
Top Recruiters after MBA in Retail Management
After completing an MBA in Retail Management, graduates have the opportunity to work with a variety of top employers in the retail industry. Given below are some of the top recruiters for MBA graduates:
- Walmart
- Amazon
- Ikea
- H&M
- Zara
- Reliance Retail
- Aditya Birla Retail
- Flipkart
- BigBasket
- Shoppers Stop
Conclusion
Pursuing an MBA in Retail Management opens up a world of exciting opportunities within the dynamic and ever-evolving retail industry. The retail industry is highly competitive, and having an MBA in Retail Management gives graduates a competitive edge by providing them with a solid foundation in business fundamentals combined with industry-specific expertise.
With Sunstone, students can learn occupational skills with the help of training courses. Students are benefited from 70+ training sessions from expert guest faculty (ex-IIMs, IITs). Along with this, students can get hands-on experience from capstone projects, which can be helpful in securing job offers.
FAQs - MBA in Retail Management: Course, Admission, Eligibility, Jobs & Salary
Is it necessary to go for an MBA degree in retail management after a BBA degree for better job options?
Yes, if you are aiming for better job roles then an MBA degree is necessary after BBA in retail management.
Is MBA in Retail Management worth it?
Yes, MBA in Retail Management is worth it, as it provides a deep understanding of the subject. Not only this, but it also opens up the pathway for better job opportunities.
What is the average MBA in Retail Management fees?
The average fees for an MBA in Retail Management may range from ₹9000-₹4,00,00 per year.
Can I pursue MBA from college powered by Sunstone?
Yes, you can pursue MBA courses from colleges powered by Sunstone. Some of the top colleges are:
- Atlas Ideal International College
- Ajeenkya DY Patil University
- GD Goenka University
- Bangalore Institute of Management Studies
- SAGE University
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