PGDM in Sales Management: Course Guide

Sales management is a crucial function in any organization as it directly impacts the revenue generation and growth of the business. A Post Graduate Diploma in Management or PGDM in Sales Management is designed to equip students with the necessary skills and knowledge required to manage and lead a sales team effectively. The program is designed to equip students with the necessary skills to excel in various sales roles such as sales manager, business development executive, and sales analyst.

In this blog, you will get a comprehensive guide to understanding the PGDM in Sales Management program, which will provide insights into the skills and knowledge required to succeed in a sales career

What is PGDM in Sales Management?

• PGDM program is a two-year full-time program that focuses on developing business and management skills in students. 
• Sales and marketing are important functions of any organization, and a PGDM in Sales and Marketing equips students with the knowledge and skills required to excel in these areas. 
• The program is designed to provide students with a deep understanding of sales and marketing concepts and how to apply them in real-world situations.
• PGDM in Sales and Marketing can help students develop the skills and knowledge required to succeed in sales and marketing roles in various industries.

Admission for PGDM in Sales Management

• Check the eligibility criteria for the PGDM program in Sales Management. Typically, you need to have a bachelor's degree from a recognized university with a minimum aggregate score of 50%.
• Most colleges and universities require you to appear for an entrance exam, such as CAT, XAT, MAT, ATMA. Check the exam pattern, syllabus, and registration process for the entrance exam.
• Fill in the application form for the PGDM program in Sales Management
• Shortlisted candidates are usually called for a group discussion and personal interview.

Syllabus of PGDM in Sales Management

The syllabus of PGDM in Sales Management may vary slightly from one college to another, but generally, it covers the following topics in different semesters:

SEMESTER I	SEMESTER II
Principles of Management	Operations Management
Organizational Behavior	Human Resource Management
Financial Accounting and Analysis	Financial Management
Business Statistics	Management Accounting
Managerial Economics	Business Research Methods
Marketing Management	Sales Management
Business Communication	Business Ethics and Corporate Governance
Information Technology for Management	Strategic Management
SEMESTER III	SEMESTER IV
Consumer Behavior	Entrepreneurship Development
International Marketing	Brand Management
Digital Marketing	Sales Promotion and Advertising
Services Marketing	Rural and Social Marketing
Retail Management	Customer Relationship Management
Logistics and Supply Chain Management	Business Negotiation Skills
Summer Internship Project	Live Project and Dissertation

Colleges for PGDM in Sales Management

There are several colleges in India that offer PGDM in Sales Management. Here are some of the top colleges for PGDM in Sales Management:

Name of the College	Average Fees	Exams Accepted	Average Salary
Institute of Management Technology	₹7-19 Lakhs	CAT, XAT, GMAT	₹10-12 LPA
S.P. Jain Institute of Management and Research	₹20 Lakhs	CAT, GMAT	₹25 LPA
Narsee Monjee Institute of Management Studies	₹6-20 Lakhs	GMAC	₹10-12 LPA
International Management Institute	₹18 Lakhs	CAT, CMAT	₹17 LPA
Institute of Management Studies	₹7-9 Lakhs	CAT, MAT, XAT	₹5-7 LPA
Birla Institute of Management Technology	₹3 Lakhs	CMAT	₹8-10 LPA
Institute for Technology and Management	₹4 Lakhs	CAT, MAT, XAT	₹4-5 LPA

Future Scope of PGDM in Sales Management

PGDM in Sales Management offers a wide range of career opportunities and future scope. With the right skills and experience, you can build a successful career in sales and marketing and earn a handsome salary.

Graduates can also pursue a PhD in Sales Management after completing a PGDM in Sales Management. A PhD in Sales Management is a research-oriented program that focuses on developing advanced knowledge and skills in sales management. The program is designed to equip students with the ability to conduct independent research and contribute to the field of sales management.

High Paying Jobs after PGDM in Sales Management

A PGDM in Sales Management can prepare students for a variety of high-paying job opportunities in the field of sales and marketing. Some of the top high-paying jobs that you can consider after completing your PGDM in Sales Management are:

Job Profile	Job Description	Average Salary
Sales Director	You will be responsible for managing and directing the sales team, creating sales strategies, and achieving sales targets.	₹27 LPA
Business Development Manager	You will be responsible for identifying new business opportunities, creating sales strategies, and maintaining relationships with clients.	₹5 LPA
Marketing Manager	You will be responsible for developing marketing strategies, managing marketing campaigns, and conducting market research.	₹10 LPA
Regional Sales Manager	You will be responsible for managing the sales team in a specific region, creating sales strategies, and achieving sales targets.	₹12 LPA
Key Account Manager	You will be responsible for managing and maintaining relationships with key clients, identifying new business opportunities, and creating sales strategies.	₹7 LPA

Conclusion

PGDM in Sales Management can be a great career option for those interested in sales and marketing. This course equips students with the knowledge and skills required to manage and lead a sales team, as well as to analyze and understand customer behaviour and market trends. It is a valuable investment for anyone looking to build a successful career in sales and marketing. With the right skills and knowledge, you can make a name for yourself in this exciting and dynamic field, and contribute to the growth and success of your organization.

With Sunstone, you can get the chance to unlock numerous benefits which include 70+ training sessions from expert guest faculty (ex-IIMs, IITs). Along with this, students can get hands-on experience from capstone projects, which can be helpful in securing job offers. 

FAQ-PGDM in Sales Management: Course Guide

Can I do PGDM in Sales Management from colleges powered by Sunstone?

Yes, there are colleges powered by Sunstone that offer PDGM in the Sales Management program. A few are mentioned below:

• G.D Goenka University
• Patel Institute of Science and Management
• Sage University
• Rayat-Bahra University
• JECRC University 

Is doing PGDM in Sales Management better than MBA in Sales Management?

PGDM often have a strong focus on practical skills and industry relevance. Hence, students are equipped with the latest knowledge and skills needed in a dynamic business environment.