BBA Subjects 1st Year: The Detailed Guide

  • By Bhavya Thakkar
  • 22 November 2022
BBA Subjects 1st Year: The Detailed Guide

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A Bachelor of Business Administration or BBA degree is recognized around the world for creating young minds that have the required training to create an impact in whatever job they do. If you are looking to pursue a career in management, then a BBA course can help you get started at a young age and develop the required skills along with a comprehensive understanding of the way a business functions. The BBA syllabus has been carefully created to ensure relevance, exposure to various management functions, and development of skills. This is a three-year degree programme that is spread across six semesters. Today, we will be talking about the first year of BBA and the subjects that you will learn during the year.

BBA – First Year

The BBA course is divided into six semesters that span three years. Hence, in the first year, you will have two semesters of around six months each. It is important to note that BBA subjects can vary between colleges. While every college tries to ensure that they keep the latest developments and trends in mind while structuring the syllabus, it is important to research different colleges before seeking admission. Look for a college that has a reputation for offering a relevant syllabus, a strong faculty, and an experiential approach to teaching.

BBA First Year Subjects

Here is a quick look at the subjects that you will learn during your first year in the BBA course. The subjects change every semester. Hence, we have created two lists – one for each semester.

BBA First Year Subjects – Semester 1

  • Essentials of IT
  • Financial Accounting
  • India Socio-Political Economics
  • Microeconomics
  • Principles of Management
  • Quantitative Techniques - I

BBA First Year Subjects – Semester 2

  • Cost Accounting
  • Effective Communications
  • Environmental Management
  • Macroeconomics
  • Principles of Marketing
  • Quantitative Techniques - II

Understanding the structure of BBA subjects

Teaching management principles to young minds can be a challenge. Therefore, academicians consider a lot of aspects while creating the syllabus for the BBA course. The principle idea is to instill life skills like management, administration, leadership, teamwork, critical thinking, etc. The entire BBA syllabus can be broken down into two parts:

  1. Core subjects
  2. Electives

As the names suggest, core subjects are mandatory while students have the option to choose the elective as per their preference. 

Core Subjects

  • Accounting
  • Business Law
  • Entrepreneurship
  • Essentials of Marketing
  • Financial Management
  • Human Resource Management
  • International Business Management
  • Marketing
  • Organizational Behavior
  • Principles of Management


  • Advanced Sales and Distribution – this includes topics like personal selling, sales management, sales forecasting, sales budgeting, territory designing, operational sales management, sales promotion analysis, designing a distribution channel, channel management, various marketing systems, retailing and wholesaling, order processing, warehousing, etc.
  • Commercial Bank Management – this covers the key areas of managing a commercial bank like establishing a bank, raising funds to run a bank, and evaluating its performance.
  • Digital Marketing – apart from marketing-related subjects, you will also cover topics like Internet Technologies & Data Analytics, SEO, Data Mining, Digital Marketing Laws, Mobile Marketing, and Social Media Marketing.
  • E-Commerce – this includes topics like Digital Customer Search and Marketing, ERP in Supply Chain, Disruptive Technologies, Multimodal Transportation, Project Management, and Strategy Management among other subjects.
  • Marketing and Operations – this includes topics like Market and Research Analysis, Retail Marketing, Supply Chain Management, Financial Accounting, Product and Brand Management, Customer Relationship, Understanding Consumer Behavior, etc.
  • Retail Management – this includes topics like Vendor Management, Retail Sales Management, Statutory & Legal Compliances in Retail, Consumer Behaviour, Store Location – Identifying, Design and Layout Planning, Franchisee Management, Warehousing Management, Visual Merchandising, Retail Strategy, Business Ethics and Governance, etc.
  • Security Analysis – this includes the study of securities in the investment markets. 

Scope of BBA in India

BBA graduates are in demand across industries. The course teaches young minds the foundations of management and administration and instills the skills needed to succeed. These candidates are hot pickings for many organizations. If you are worried about the scope of BBA in India, then you can rest assured since campus placements across the country have seen names like Accenture, Aditya Birla, Ernst & Young, Google, Amazon, Infosys, McKinsey, Deloitte, Barclays Bank, Godrej Kotak Mahindra Bank, etc., recruit fresh BBAs for various roles. Also, the average salaries are usually around Rs.3-6 lakhs per annum. Depending on your college and performance, the package can even reach up to Rs.10 lakhs pa. 

BBA and BA are different courses

While this is evident in their full forms, many students tend to get confused between BBA and BA. Hence, we thought that we should dedicate a section to talk about BBA vs BA. BBA is Bachelor in Business Administration while BA is Bachelor in Arts. While a BA degree allows you to explore subjects in the domains of humanities and arts, a BBA degree is more business-focused and teaches the fundamentals of managing and administrating a business efficiently.

How to choose the right electives with a BBA programme?

When you opt for an MBA course after graduation, you have a better understanding of the markets and can decide the aspect of business where you want to focus. However, a BBA is offered after Class 12. Hence, students can find it overwhelming to choose the right elective. Remember, there are numerous specializations available and your course syllabus is tailored based on the one you choose. Therefore, make sure that you talk to a career counselor to get recommendations on the specializations that you can opt for based on your aptitude.

Summing Up

A BBA course sets your career on track from a very young age. This programme is ideal for students who are clear about pursuing a career in management. By the end of the course, they can either opt for higher education or take a job. Sunstone was established to help students manage the challenges faced by students while trying to realize their dreams. With advanced certifications, career track aids, immersive projects and internships, an extensive placement network, masterclasses, networking events, and an opportunity to receive seed funding for budding entrepreneurs, Sunstone BBA offers an ideal platform to help you carve your desired career path.

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