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MBA Event Management caters to aspiring individuals who aim to excel in the events industry. This management field is constantly evolving and requires specialised knowledge in project management, marketing, finance, and other aspects of event planning for success.
Students enrolled in an MBA program in event management also acquire theoretical knowledge, practical expertise, and essential competencies required to excel in the sector in India and abroad. It offers an advanced curriculum and a diverse cultural environment to students, enabling them to enhance their knowledge and develop their skills in event management.
MBA in Event Management Course Details
Particulars |
Details |
Course Name |
Master of Business Administration or MBA in Event Management |
Level of Course |
Postgraduate |
Course Duration |
Two years |
Number of Semesters |
Four |
Entrance Exams |
CAT, CMAT, GMAT, XAT, SNAP, etc. |
Eligibility Requirements |
10+2+3 in any discipline |
Admission Procedure |
Entrance Exam + Group Discussion/Personal Interview |
Course Fees |
2 lakhs to 5 lakhs |
Average Salary in India |
5 lakhs per annum |
Job Roles |
Wedding Planner, Event Planner, Public Relations Associate, Event Manager, Community Manager, etc. |
What is MBA in Event Management?
MBA event management is a program that focuses on teaching students about project management in organising and executing various events such as corporate events, weddings, festivals, conferences, and more. This course involves studying the brand, analysing the target audience, creating a concept for the event, and coordinating all the technical aspects before launching the event. MBA degree students specialising in event management can expect to achieve the following outcomes:
- Gain a comprehensive understanding of the events industry and the challenges involved in event management.
- Identify the role of events in the marketing mix and how to leverage them to achieve business objectives.
- Learn the different stages involved in managing an event project, from planning to execution.
- Develop top management skills required to thrive in the field of events management, such as communication, leadership, and problem-solving.
- Apply the knowledge gained in the course to real-life scenarios and further extend their expertise in event management.
MBA Event Management Course Syllabus
An MBA degree in event management program comprises four semesters, and its curriculum is divided into various components such as main subjects, elective courses, quizzes, viva, seminars, research, and projects. Some of the critical subjects that students will study in this program include
- Public Relations (PR),
- Event Planning,
- Event Production,
- Marketing & Sponsorship,
- Sales Promotion,
- Consumer Behaviour,
- Resource Management,
- Team & Crew Management,
- Communication and Negotiation Skills,
- Advertising Management,
- Human Resources Management,
- Finance Management, and
- Staff Management.
Eligibility of MBA Event Management Courses
A candidate must meet specific requirements to enrol in an MBA program with a specialisation in event management.
- They must have a Bachelor's Degree or its equivalent from a recognised university or college, with an aggregate of 40%-50% marks.
- Those who are currently in their final year of study can also apply, but their admission will be conditional on achieving at least 50% marks.
- Candidates must also clear the relevant entrance exams (such as MAT, CAT, or XAT) to apply to their university of choice.
(Also Read: How to Choose an MBA College)
MBA in Event Management in India: Jobs and Salary
With an MBA in event management, students can choose to work in various industries as event managers, providing them with ample career opportunities. Below is a list of the most common event management jobs with average salaries and primary responsibilities.
Manager of Volunteer Services
- Average salary in India: ₹5,00,000 per year
- Primary duties: The role of the manager of volunteer services in India includes hiring, training, and assigning responsibilities to a team of volunteers. They may also delegate tasks to volunteers, including as needed for major events.
Event Specialist
- Average salary in India: ₹5,22,450 per year
- Primary duties: An event specialist in India is responsible for planning, organising, and executing events that meet the client's requirements. They collaborate with the marketing team to engage the target audience, plan advertisements, sell tickets, and market the event to ensure its success.
Venue Manager
- Average salary in India: ₹5,60,000 per year
- Primary duties: A venue manager in India works with clients and event planners to coordinate events at their venue. They ensure that everyone involved in the event and the planning process utilises the space correctly and cleans up after the event.
Community Manager
- Average salary in India: ₹7,26,000 per year
- Primary duties: A community manager in India is responsible for connecting a brand with members of a community or group. They organise events to increase brand awareness and loyalty, or they may represent their company at an event.
Event Planner
- Average salary in India: ₹7,41,000 per year
- Primary duties: An event planner in India is responsible for choosing a location for the event, hiring vendors, securing bids and managing budgets, and completing contracts for an event.
Wedding Planner
- Average salary in India: ₹7,52,000 per year
- Primary duties: A wedding planner in India is assists engaged couples with planning their wedding. They meet with clients, review and negotiate vendor contracts, create a timeline, complete their work within a budget, and organise the day-of needs for the bride and groom and their guests.
Event Manager
- Average salary in India: ₹7,65,000 per year
- Primary duties: An event manager in India is responsible for planning and organising events and coordinating with their clients on their needs. They usually manage a team of event planners and coordinators by delegating tasks as needed. They may also negotiate prices and varieties of services.
Conclusion
In India, the opportunities for those with an MBA in Event Management are quite promising. Aspiring event managers who possess excellent leadership skills, creativity in event management, the ability to handle challenges with a collaborative team approach, and strong communication skills have the potential to excel in this field.
If you are interested in pursuing a successful career as an event manager, consider enrolling in an MBA program that offers various benefits of Sunstone — a reputable higher education service provider. Sunstone provides support from admission to job placement and also assists students with industry-specific career paths, and other beneficial resources.
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