MBA In Marketing Management: A Detailed Guide

The world of marketing is more than just selling products or services—it's about crafting compelling narratives, understanding consumer behaviour, and leveraging digital advancements to reach new heights. An MBA degree in Marketing Management goes beyond the traditional marketing approach, arming individuals with a comprehensive toolkit of skills that span from brand building to data-driven decision-making. At the crossroads of business mastery and strategic marketing, it is an educational journey that has the potential to shape dynamic careers and carve out a niche in the competitive market.

In this blog, we will answer your question on “What is MBA in Marketing Management?” and learn more about the education path of an MBA in Marketing Management in India and an MBA in Marketing Benefits.

What is Marketing Management?

Marketing management refers to planning, organising, implementing, and controlling an organisation's marketing activities and strategies to achieve its goals and objectives. 

It involves a set of activities aimed at promoting and selling products or services to target customers. 

Here are some of the key components of Marketing Management:

• Market Research: It helps identify opportunities, understand competition, and make informed decisions.
• Product Development: Marketing managers work with product teams to conceptualise, design, and develop products or services that meet customer needs and desires. 
• Pricing Strategy: Marketing managers analyse market conditions, competitive offerings, and production costs to set appropriate prices for products or services. 
• Promotion and Advertising: This involves creating and implementing strategies to promote products or services to the target audience. 
• Marketing Communication: Effective communication is key to conveying product benefits and value propositions to customers. Marketing managers create messaging and content that resonates with the target audience.
• Performance Analysis and Metrics: Marketing managers measure the effectiveness of marketing campaigns and strategies using key performance indicators (KPIs) such as sales growth, customer acquisition costs, return on investment (ROI), and market share.

What is MBA in Marketing Management?

• An MBA in Marketing Management is a specialised Master of Business Administration degree program that focuses on developing expertise in marketing strategies and other essential areas related to marketing within the business world. 
• This two-year program is designed to equip students with the knowledge and skills needed to excel in marketing roles across various industries. The average course fees range from ₹5-₹20 lakhs. 
•  Students can start their journey of marketing management after 12th by scoring a minimum of 50-60% marks in their high school, from any stream but preferably commerce.  
• MBA eligibility for this program requires students to have a minimum of 50% marks in their bachelor's in any discipline from a recognised university. 
• There are many universities which accept direct admission on the basis of merit, while few conduct MBA entrance exams for their admission intake. 
• MBA in Marketing Management equips graduates to take on leadership roles in marketing departments, agencies, or related fields. 
• It provides a comprehensive understanding of marketing concepts, strategies, and tools, allowing graduates to develop and execute effective marketing campaigns, build strong brands, and drive business growth.

Syllabus of MBA in Marketing Management

MBA in Marketing Management syllabus can vary from one university or business school to another, but generally, it covers a wide range of topics that are essential for building a strong foundation in marketing. 

Below is the table of the MBA in Marketing Management subjects divided into four semesters.

SEMESTER I	SEMESTER II
Management Concepts	Accounting And Managerial Decisions
Business Environment	Computer Application-I
Managerial Economics	Sales Management
Statistical Analysis and & Operations Research	Consumer Behavior
Financial and Cost Accounting	Agricultural And Rural Marketing
Marketing Management	Marketing Research
Financial Management	Advertising Management
SEMESTER III	SEMESTER IV
Retailing	Strategic Management
Entrepreneurship Development	Marketing of Non-profit Organisation
Service Marketing And CRM	Logistics And Supply Chain Management
E-Commerce	Computer Application- II
Product And Brand Management	Management Information System
International Business	Industrial Marketing
-	Total Quality Management

Jobs after MBA in Marketing Management

Job Role	Average Salary
Marketing Manager	₹7 LPA
Brand Manager	₹12 LPA
Product Manager	₹16.6 LPA
Market Research Analyst	₹4 LPA
Digital Marketing Manager	₹6.5 LPA
Advertising Manager	₹6.6 LPA
Public Relations (PR) Manager	₹7 LPA
Sales Manager	₹5 LPA
Marketing Consultant	₹7 LPA
Retail Manager	₹4 LPA

Top Recruiters after MBA in Marketing Management

Graduates with an MBA in Marketing Management often find employment in a variety of industries and sectors. Here are some of the top recruiters that frequently hire MBA graduates with a specialisation in Marketing Management: 

• Unilever
• Nestlé
• Amazon
• Google
• Zara
• H&M
• JPMorgan Chase & Co.
• Goldman Sachs
• Deloitte
• Accenture

Skills Required for Marketing Management

Here are some key skills that are crucial for success in becoming a marketing manager:

• Strategic Thinking: Marketing managers need to develop and execute strategic plans that align with the overall goals of the organisation. They must identify market opportunities, competitive landscapes, and consumer trends to create effective marketing strategies.
• Creativity: Creating compelling and innovative marketing campaigns requires a creative mindset. Marketing managers need to develop unique ways to capture the audience's attention and differentiate their brand.
• Communication: Effective communication is essential for conveying marketing messages to internal teams, clients, and customers. Marketing managers must be able to articulate ideas clearly through written content, presentations, and interpersonal interactions.
• Leadership and Team Management: Marketing managers often lead cross-functional teams and collaborate with various departments. Leadership skills are needed to inspire and guide team members toward achieving marketing objectives.
• Problem-Solving: Marketing managers encounter many challenges, hence strong problem-solving skills help them navigate such situations effectively.

About Sunstone

Sunstone is a higher education service provider through which you can apply for an MBA course in reputed colleges. Not only that, with Sunstone by your side, you can become job-ready as there are various advantages provided. Some of the benefits to take into consideration are:

• A capstone project to work on every semester
• 70+ training and development sessions by top recruiters and industry experts
• 50+ guaranteed job interviews with Placement Protection Plan
• Learn from expert guest faculty who are ex-IIMs and IITs
• Helps in building a professional portfolio that improves your chances of getting hired.
• 0-cost EMI option available according to course duration
• If you appear in the Sunstone scholarship test, you can get a scholarship worth ₹10 Cr.