How To Become a Marketing Manager? A Complete Guide

  • By Neha Siddhwani
  • 31 May 2023
How To Become a Marketing Manager: A Complete Guide

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We often have certain goals to achieve in life. Somebody wants to pursue human resource management, somebody wants to become a marketing manager, and somebody wants to go into aviation management, but, you see, most of us have a goal to achieve. Hence, if you are the one who aspires to become a marketing manager, this is the right place for you. Before we move forward, are you aware of the BBA program and MBA programs? Well, the full form of BBA is Bachelor of Business Administration, and the full form of MBA is Master of Business Administration - these are the courses that will guide you to become a successful marketing manager. Under this blog, we have curated a complete roadmap that will guide you in the right direction.

Who is a Marketing Manager?

The one who identifies, assesses, and connects with potential customers are marketing managers. They take the lead and provide the right messaging to the right customer at the right time. They prepare analytical-based strategies, helping the company to maximise its profit. They also keep an eye on current trends which can benefit their company and starts working on them accordingly. So, this is what a Marketing Manager does, and if you also want to become one, start preparing now. 

Types of Marketing Managers

As you want to become a marketing manager, you can explore different positions as well. Take a look:

  • Marketing Communication Manager: They are accountable for the product’s messaging that is communicated to the consumers.
  • Social Media Manager: They take care of the company’s social media presence.
  • Brand Marketing Manager: They are responsible for promoting the product’s image and the name of the company.
  • Product Marketing Manager: They take care of the positioning and branding of the product.
  • Content Marketing Manager: They are responsible for the content creation of the company’s website.
  • Affiliate Marketing Manager: They keep track of the relationship between the organisation and the marketing affiliates.

Responsibilities of Marketing Manager

If you are the one who wants to become a marketing manager, then these are the responsibilities that you need to take care of:

  • You have to manage public relations and address your problems as they develop.
  • You need to know the specific outcome and objectives as you create marketing plans.
  • You must be good at budgeting because you have to see expense estimation on your own.
  • Develop innovative and original marketing tactics for different channels.
  • Negotiate with potential clients and prepare a sales and advertising contract.
  • Conduct market research and adapt to the change that's happening.

Skills Required to be a Marketing Manager

There are certain skills that you need to become a successful marketing manager. These are:

  • Negotiations: You should be able to persuade stakeholders that this marketing plan is good to go.
  • Budgeting: You should be good at financial planning because marketing involves huge money.
  • Adaptability: According to the changing market position and customer requirements, you should be able to adapt to those situations.
  • Communications: A manager should be able to communicate his plan to the stakeholders well. Communication is the key, and you should be good at this skill.
  • Planning and Execution: You must know which planning will work in your favour and how you have to execute your projects.

Marketing Manager: Scope and Salary

Job Role

Estimated Salary (₹)

Product Manager

13 LPA

Project Manager

12 LPA

Brand Manager

11 LPA

Digital Marketing Manager

8.04 LPA

Content Marketing Manager

6.6 LPA

Social Media Manager


Pursue MBA in Marketing Management to Become a Marketing Manager

A postgraduate management programme called the MBA in Marketing Management focuses on developing students' marketing-related abilities and knowledge. To analyse market trends, pinpoint client demands, and create marketing strategies to sell goods and services, it is intended to give students a solid foundation in marketing concepts, methods, and procedures.

Following an MBA in Marketing Management has the following advantages:

  • Curriculum: The major business areas of finance, accounting, organisational behaviour, operations management, and strategic management are commonly covered in the curriculum of an MBA in marketing management. Consumer behaviour, market research, brand management, advertising and promotion, digital marketing, sales management, and marketing analytics are some of the subjects covered in specialised marketing courses.
  • Market Analysis, Market Segmentation, Targeting, and Positioning: The programme places a strong emphasis on the development of these skills. To effectively reach and engage target audiences, differentiate products and services, and establish competitive advantages, students learn to develop marketing strategies.
  • Brand Management: A crucial component of marketing is brand management. Building brand equity, creating brand identity, maintaining brand positioning, and utilising branding tactics for corporate success are frequently emphasised in MBA in Marketing Management programmes.
  • Market Analysis and Research: When making marketing decisions, market research and data analysis are very important. To get insights, evaluate customer behaviour, and make wise marketing decisions, students learn a variety of market research approaches, data analysis methods, and marketing analytics technologies.
  • Learns Media Marketing: Due to the growing significance of digital platforms, MBA in Marketing Management programmes frequently address the terms and techniques of digital marketing. This covers subjects including content marketing, web analytics, pay-per-click (PPC) advertising, search engine optimisation (SEO), and social media marketing.
  • Exposure to Industry: Many MBA programmes provide opportunities for industry projects, internships, and guest lectures from business leaders. These opportunities give students hands-on exposure to actual marketing difficulties and let them use what they learn in a work environment.
  • Various Employment Options: Graduates with an MBA in marketing management have a variety of employment options to choose from, including marketing, sales, advertising, brand management, market research, product management, digital marketing, and business development. They can operate in a variety of sectors, such as consultancy, advertising agencies, retail, e-commerce, consumer products, and technology.

MBA Course Highlights

Full Form

Master of Business Administration in Marketing Management


2 years


Post Graduate

Examination Type


Course Fee

₹ 3,00,000 - ₹ 10,00,000


Bachelor’s degree in any stream with a 50% aggregate marks

Admission Process

Entrance Exam along with Group Discussion, Written Ability Test and Personal Interview

Top Recruiting Companies

Microsoft, Capgemini, Wipro, IBM, Tata Consultancy etc.

Job Positions

Product Manager, Sales Manager, Brand Manager, Digital Marketing Executive, Market Analyst etc.

Average Salary

₹ 5,00,000 - ₹ 20,00,000


It's vital to remember that colleges offering MBA in Marketing Management programmes may have different course offerings and programme formats. Prospective students should investigate and compare several programmes to determine which one best suits their interests and professional objectives. If you are sure about pursuing MBA in Marketing Management, then it would be great if you apply for this program via Sunstone. With Sunstone, you unlock numerous benefits like 70+ training and development sessions from top recruiters and industry experts, you can learn from guest faculty who are ex-IIMs and IITs, not only that, you get a capstone project to work on every semester, and 50+ guaranteed job interviews with Placement Protection Plan. So, pursue this management program with Sunstone and give a kickstart to your career.

FAQs - Become A Marketing Manager

What should I study to become a Marketing Manager?

To become a marketing manager, you should earn a degree in advertising, marketing, communications or related field.

If I pursue UG and PG courses with Sunstone, do I get any EMI options?

Yes, you get 0-cost EMI according to your course duration.

Which course do I need to study after the 12th to become a marketing manager?

You can pursue a BBA in marketing, MBA in Marketing, or BBA in Digital Marketing kind of courses to become a marketing manager.

Does Sunstone provide any scholarships?

Yes. you need to appear in the Sunstone scholarship test, and you can get a scholarship worth up to ₹ 10 Crore.

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