Social Media Benefits: Digital Era

  • By Neha Siddhwani
  • 28 July 2023
Social Media Benefits: Digital Era

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Social Media is the most common term in today’s time. From Facebook to Twitter, social media is widely used for different purposes. Students use them to educate themselves, businesses use them to promote themselves, politicians use them to gain followers and celebrities to advertise. But most of us don’t know the benefits of social media and how to use it in the right manner. If somebody has done BBA social media marketing and has come across the BBA curriculum, then only the person would be pro in handling the social media account in a refined manner. But as you have not done a BBA course, we are here to help you with the benefits of social media. Keep scrolling to learn more about it.

What is Social Media?

Social media makes it easier for people to communicate with one another online. Social media encompasses a wide range of applications and platforms, including Facebook, Instagram, Twitter, and YouTube, that let users share content, communicate online, and create communities. More than 4.7 billion individuals, or nearly 60% of the world's population, utilise social media. Given the enormous amount of time people spend daily on social platforms and apps, social media is a vital component of marketing strategy for businesses. Social networking is a constantly evolving industry. The ranks of well-known social networks like Facebook, YouTube, Twitter, and Instagram have been joined by new applications like TikTok, Signal, and Clubhouse.

Advantages of Social Media

In today’s time, there are many advantages of social media that one can consider. Let’s have a look at the consolidated advantages of social media that you should know about.

Information and Updates

You get all the updates and information related to current trends and events happening in the world.


You can create awareness about something that you think is important.


You can connect with people who are important for your current work or future.

Mental Health

You can get information about mental health and how to improve it.


For education purposes also, you can use social media in the right manner.

Noble Cause

You can also help others and contribute to a noble cause through social media.

Talk to Strangers

Most times, we are not comfortable talking to the known ones. Hence, social media can help you connect with strangers and you can talk with them.

Build Communities

You can build a community on the social media of your choice, whether education or fun.

Benefits of Social Media for Students

There are several benefits of social media for students only if they use it wisely. There is enough study material and knowledge-oriented pages that can help students learn various things.

Provides learning to students

Students have a wide learning scope as there are many informational pages for them.

Improves networking

Students get a chance to connect with their alumni which builds a good network for them.

Provides current information

If you are a student using social media, then follow those pages that provide current information about the country and the world.

Builds a community for students

You can join different communities which helps you enhance your knowledge and grow well.

Entertains them

Whenever you want a break, you can just scroll through different social media pages and relax your mind.

Benefits of Social Media for Businesses

In today’s time, many businesses are using the internet to grow. In this era, businesses need to learn how well they can use social media to expand their between with the youth. Hence, in this section, you will learn about the major benefits of social media for business.

Brand Awareness

Social Media helps in creating brand awareness among the people who might be interested in your product.


You can promote your products to the right age group audience.

Brand Reputation

Social Media helps you in creating a reputation for your brand.

Customer Interaction

You interact with customers flawlessly and on time. Image it is 10 in the evening, you can still reply to them and solve their queries.

Partner Up with Influencers

Influencers play an important role in today’s time, so you can partner up with them and make your brand visible to others.

Improved Brand Loyalty

People follow you and they see your brand and the products, which pushes them to buy more products from your brand only.

Better Conversion Rates

Social media is well known for better conversion rates because people don’t have to go somewhere, they can sit at their homes and purchase whatever they like.

Selective Advertisement

If you promote your brand through social media, it gives you the authority to select the age group, gender and region that you are targeting to advertise your product.

Wider Reach

As many people are nowadays on social media, you can expand your brand to any region and many people will be able to see your brand.

Tips and Strategies for Social Media Marketing

There are certain tips and strategies for social media marketing. Let’s have a look at the five simple tips that will ace your social media game.

  • Create engaging and interesting content that may be trending or telling a story to your target audience,
  • Create a strategy that helps you make content on a regular basis.
  • Like and respond to your comments to improve your engagement on social media.
  • You need to track and analyse the metrics of each content that you are posting.
  • The most important thing is consistency. You need to be consistent so that your audience keeps interacting with you.

Top Skills Required for Social Media Marketing

Let’s talk about some in-demand social media marketing skills required to talk your career to new heights.

  • Creativity or Innovation
  • Excellent Writing Ability
  • Good Communication
  • Marketing
  • Flexible to Work
  • Content Curation
  • Relationship Building
  • Project Management
  • Strategic Thinking
  • Keen to Learn
  • Community Management
  • Analytical Skills

About Sunstone

As you know, Social Media is an evergrowing industry, you can pursue a BBA course in it. BBA in Digital Marketing or BBA in social media marketing will give you enough knowledge of how to handle social media in the best way possible. To apply for the BBA program, you need to run from pillar to post, as you can do that via Sunstone, a higher education service provider. If you apply through Sunstone, you unlock numerous benefits that will help you give a kickstart to your career. You get 70+ training and development sessions by top recruiters and industry experts, along with a capstone project to work on every semester. If you don’t know then you learn from expert guest faculty who are ex-IIMs and IITs and above that, they also help you in building a professional portfolio that improves your chances of getting hired. So, choose Sunstone and take the stepping stone towards your dream career.

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